TBJA 189 How To Grow Your Business With Social Media, Jasmine Sandler

How To Grow Your Business With Social Media, Jasmine Sandler, TBJApodcast 189
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Social Media is highly misunderstood by businesses. We sort through the confusion and show brands how to grow your business with social media. Entrepreneur Jasmine Sandler gives us her top tips.

Jasmine Sandler has more than 15 years experience of Senior-Level B2B client digital marketing consulting experience. She is an Internet marketing industry awarded Top 40 Digital Marketing strategist, Top SEO influencer on Twitter and Top Content Marketer and the founder of Agency Online Marketing Inc. in NYC.

Success Quote

“97 percent of the people are employed by the 3 percent who never gave up.” From the film Wolf of Wall Street.

Career Highlight

Hear how Jasmine grew a business from scratch without help and on a very slim budget.

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When It Didn’t Work

Hear what Jasmine learned when it didn’t work when sales didn’t come in. Find out what has helped her through difficult and lean financial times.

How To Grow Your Business With Social Media

  1. Grow your personal (social brand): this builds value behind the brand.
  2. Listen and then engage. That is the point of social media marketing.
  3. Analyze and understand your audience first. Where do they live online? What content engages them?
  4. Assess which channels really drive business for you. What channels, what content, what voice, social advertising?
  5. Have a social media plan. For you and for your business. You can only meet your goals with a solid, actionable plan.
  6. Present yourself professionally. Both on and offline. Invest in professional photography, graphic design, professional writing, media training as applicable.
  7. Think of social media as a place to generate and nurture relationships, not sales. This is where you help people from a solutions and customer service standpoint.

Multimedia Resource

Laptop

Publications

Pulse on LinkedIn

 

 

Contact

Jasmine Sandler Website

 

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About The Author

Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at ThinkLikeAJournalist.com

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