Planning your marketing budget is vital. Find out how to create a successful marketing budget. Marketing agency owner, Jennifer Garcia, shares her top tips.
Strategic to the core, Jennifer Garcia knows how to seize opportunity from every angle. Her extensive marketing experience fuels her ability to ROUZ rouse the best talents from the world’s most brilliant brand thinkers, leaders and communicators—helping her to achieve extraordinary results. Catalyzing transformations for major players like Nokia and Hilton Hotels, Jennifer helped develop and manage programs that won the Nokia Global Sales & Marketing Excellence Award and Microsoft Partner Award for Marketing Excellence.
Think Like A Journalist Quote
“People don’t buy what you do, they buy why you do it.” ― Simon Sinek, Author & Optimist
Success Tip
Be genuine.
Career Highlight
Hear how Jennifer helped take Nokia to the forefront in the smartphone industry in the very early days of smartphones.
When It Didn’t Work
Hear what happened when Jennifer was working on a major branding launch and campaign. Find out what went wrong and the invaluable lesson Jennifer learned about having everyone on board before things move too far along.
How To Create A Successful Marketing Budget
- Review and discovery
- Marketing strategy/plan
- Budget development
- Interlock with management
- Implement a tracking system
Multimedia Resource
Microsoft Windows Phone and Asana Project Management
Book
Getting Naked and The Five Dysfunctions Of A Team both by Patrick Lencioni
Mentioned In This Episode
TBJA 078 Don’t Hide Behind Your Brand, Anthony Tran
Templates For Budget And Marketing Success:
Marketing Strategy and Planning Template
Contact
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