How To Create A Successful Marketing Budget, Jennifer Garcia, TBJApodcast 188
Listen to the Episode Below (00:24:14)
Brand Journalism, Marketing & More
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Planning your marketing budget is vital. Find out how to create a successful marketing budget. Marketing agency owner, Jennifer Garcia, shares her top tips.

Strategic to the core, Jennifer Garcia knows how to seize opportunity from every angle. Her extensive marketing experience fuels her ability to ROUZ rouse the best talents from the world’s most brilliant brand thinkers, leaders and communicators—helping her to achieve extraordinary results. Catalyzing transformations for major players like Nokia and Hilton Hotels, Jennifer helped develop and manage programs that won the Nokia Global Sales & Marketing Excellence Award and Microsoft Partner Award for Marketing Excellence.

Think Like A Journalist Quote

“People don’t buy what you do, they buy why you do it.” ― Simon Sinek, Author & Optimist

Success Tip

Be genuine.

Career Highlight

Hear how Jennifer helped take Nokia to the forefront in the smartphone industry in the very early days of smartphones.

When It Didn’t Work

Hear what happened when Jennifer was working on a major branding launch and campaign. Find out what went wrong and the invaluable lesson Jennifer learned about having everyone on board before things move too far along.

How To Create A Successful Marketing Budget

  1. Review and discovery
  2. Marketing strategy/plan
  3. Budget development
  4. Interlock with management
  5. Implement a tracking system

Multimedia Resource

Microsoft Windows Phone  and  Asana Project Management


Getting Naked    and  The Five Dysfunctions Of A Team  both by Patrick Lencioni

Mentioned In This Episode

TBJA 078 Don’t Hide Behind Your Brand, Anthony Tran

Templates For Budget And Marketing Success:

Get the budget template

Marketing Strategy and Planning Template


Red Bamboo Marketing

Jennifer’s Blog

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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

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