How to implement brand strategy so that you see results. Jo Clarke unlocks the key to implementing successful brand identity programs.
Jo Clarke is the the Global Director of Implementation and Brand Management for Siegel+Gale. She brings an extensive background in planning and implementing large-scale identity programs to her client engagements—and a passion for achievement, ideation, and continuous learning.
Think Like A Journalist Quote
“Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.” –Amrita Sahasrabudhe, Pet Smart
When developing a brand strategy, how you activate it is the key to success.
Hear how Jo moved from agency to client-side working with Charles Schwab.
When It Didn’t Work!
Jo learned that managing client expectations is a huge part of creating success. Hear when it didn’t work and what she learned from it. Also, why dialogue is so important with your client throughout the creation process.
How To Implement Brand Strategy
- Think your brand strategy through from the start.
- Think about the cost: don’t rebrand just to rebrand.
- Make the most of the change.
- Identify places where you can improve.
- Create a detailed plan.
- Manage leadership expectations.
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