How To Implement Brand Strategy, Jo Clarke_TBJApodcast 186
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How to implement brand strategy so that you see results. Jo Clarke unlocks the key to implementing successful brand identity programs.

Jo Clarke is the the Global Director of Implementation and Brand Management for Siegel+Gale. She brings an extensive background in planning and implementing large-scale identity programs to her client engagements—and a passion for achievement, ideation, and continuous learning.

Think Like A Journalist Quote

“Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.” –Amrita Sahasrabudhe, Pet Smart

Success Tip

When developing a brand strategy, how you activate it is the key to success.

Career Highlight

Hear how Jo moved from agency to client-side working with Charles Schwab.

When It Didn’t Work!

Jo learned that managing client expectations is a huge part of creating success. Hear when it didn’t work and what she learned from it. Also, why dialogue is so important with your client throughout the creation process.

How To Implement Brand Strategy

  1. Think your brand strategy through from the start.
  2. Think about the cost: don’t rebrand just to rebrand.
  3. Make the most of the change.
  4. Identify places where you can improve.
  5. Create a detailed plan.   
  6. Manage leadership expectations.


Twitter @JoClarke

Jo Clarke, Siegel+Gale

Jo Clarke LinkedIn Profile

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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

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