TBJA 185 Busting PR Myths: How To Make Public Relations Work For You, Wendy Marx

Busting PR Myths, Wendy Marx, TBJAapodcast 185
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Busting PR Myths. What you think about PR is wrong. Wendy Marx is president of Marx Communications, an award-winning public relations and inbound marketing company that turns SMBs into industry icons. She shares how to make public relations work for you.

For the last 20 years, she has served as president of Marx Communications, which has helped numerous companies, including many start-ups, become well-known industry brands and dramatically transform their businesses. Her firms’ PR efforts have directly led to companies inking major partnership deals with Dow Jones, The NASDAQ and other major organizations.

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Think Like A Journalist Quote

Don’t interrupt what your buyers want to consume, be what they want to consume. –Mike Volpe, CMO, Hubspot

Success Quote

Genius is one percent talent and 99% hard work. –Albert Einstein.

Career Highlight

Wendy has sustained her PR business in a highly competitive industry. Hear how she’s evolved and pivoted to grow a profitable company.

When It Didn’t Work

Wendy had a client that didn’t understand PR. Find out what happened when a story ended up getting picked up by a journalist.

Busting PR Myths

  1. People associate PR with getting your name in lights.
  2. People think you push a button and then get journalists to respond.
  3. People think that getting in the NY Times will make your business/career.
  4. People think the number of clips is vital.
  5. People think their business is so exciting but it doesn’t necessarily excite others.

Make PR Work For You

  1. Write your own content.
    Create podcasts, presentations, videos, and apps.
  2. Provide online forums to help customers.
  3. When it comes to distribution, you have the world at your finger tips.
  4. Think about what your customers need and create

Multimedia Resource

Evernote

Book

22 Immutable Laws of Branding, Al Reis and Laura Reis

Contact

Wendy Marx Website

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About The Author

Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at ThinkLikeAJournalist.com

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