TBJA 184 How To Make Your Marketing Technology Align With Your Business Needs To Improve Revenue & Retention, Steve Mintz

How To Make Your Marketing Technology Aligns With Your Business Needs, Steve Mintz, TBJApodcast 184
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Steve Mintz shares how to make your marketing technology align with your business needs. Most companies don’t have a technology road map so time and money are lost. Find out how to choose the best technology to increase revenue and retention.

Steve Mintz is President of CLM Prescriptives. He is a marketing expert with deep direct marketing, digital marketing, customer satisfaction and CRM expertise who works tirelessly to make your marketing functional. Steve operates at the intersection of marketing strategy, operations and technology to optimize marketing response and increase revenue, retention and satisfaction. Steve is your go-to expert in matching business needs to marketing technology solutions like CRM systems, Email Service Providers, Marketing Automation platforms, data service solutions, and more.

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Think Like A Journalist Quote

“When obstacles arise, you change your direction to reach your goal; you do not change your decision to get there.” –Zig Ziglar

Success Quote

“If you don’t know where you’re going how do you know when you get there. Yogi Beara

Career Highlight

Steve was working with a durable goods manufacturer. Hear how he helped the company set itself up for success using technology and automation to nurture leads. Find out how it benefited the company.

When It Didn’t Work

Steve worked with a company that was trying to implement CRM and it was not working out because there wasn’t a full assessment of the company’s needs. Hear why this became problematic for the company and what Steve learned from all of this.

How To Make Your Marketing Technology Aligns With Your Business Needs To Improve Revenue and Retention

  1. Figure out your needs by asking the right questions.
  2. Know your key metrics before you start.
  3. Get an enterprise-wide commitment and buy-in.
  4. Understand the goal of using technology.
  5. Build an infrastructure that works with the sales team and supports their needs.
  6. Review your current processes to determine what works well and what needs to change.

Technology Mentioned In This Episode

CRM: Salesforce, Microsoft Dynamics, Infusionsoft, Zoho

Social Media Tools: Hootsuite, Spredfast, Thunderclap

Marketing Automation: Marketo, Pardot, Eloqua, Hubspot

Optimizing Your Website: Crazy Egg, iOn Interactive, Maximizer, Optimizer Themes

Multimedia Resource

Calendar

Blog

Chief Marketing Technologist Blog

Contact

Twitter @CLMPrescript

CLM Prescriptives Website

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About The Author

Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at ThinkLikeAJournalist.com

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