Steve Mintz shares how to make your marketing technology align with your business needs. Most companies don’t have a technology road map so time and money are lost. Find out how to choose the best technology to increase revenue and retention.
Steve Mintz is President of CLM Prescriptives. He is a marketing expert with deep direct marketing, digital marketing, customer satisfaction and CRM expertise who works tirelessly to make your marketing functional. Steve operates at the intersection of marketing strategy, operations and technology to optimize marketing response and increase revenue, retention and satisfaction. Steve is your go-to expert in matching business needs to marketing technology solutions like CRM systems, Email Service Providers, Marketing Automation platforms, data service solutions, and more.
Think Like A Journalist Quote
“When obstacles arise, you change your direction to reach your goal; you do not change your decision to get there.” –Zig Ziglar
Success Quote
“If you don’t know where you’re going how do you know when you get there. Yogi Beara
Career Highlight
Steve was working with a durable goods manufacturer. Hear how he helped the company set itself up for success using technology and automation to nurture leads. Find out how it benefited the company.
When It Didn’t Work
Steve worked with a company that was trying to implement CRM and it was not working out because there wasn’t a full assessment of the company’s needs. Hear why this became problematic for the company and what Steve learned from all of this.
How To Make Your Marketing Technology Aligns With Your Business Needs To Improve Revenue and Retention
- Figure out your needs by asking the right questions.
- Know your key metrics before you start.
- Get an enterprise-wide commitment and buy-in.
- Understand the goal of using technology.
- Build an infrastructure that works with the sales team and supports their needs.
- Review your current processes to determine what works well and what needs to change.
Technology Mentioned In This Episode
CRM: Salesforce, Microsoft Dynamics, Infusionsoft, Zoho
Social Media Tools: Hootsuite, Spredfast, Thunderclap
Marketing Automation: Marketo, Pardot, Eloqua, Hubspot
Optimizing Your Website: Crazy Egg, iOn Interactive, Maximizer, Optimizer Themes
Multimedia Resource
Calendar
Blog
Chief Marketing Technologist Blog
Contact
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