How To Make Your Email Marketing Convert, Kavit Haria, TBJApodcast 183
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Learn how to make your email marketing convert. Kavit Haria is a successful online marketer who has sold everything you can imagine online. He shares how to create email copy that sells for automated marketing & sales funnels.

Kavit Haria started in 2005 selling marketing education to musicians and built a 100,000 person email list generating $1million in annual sales.  He’s the founder of Insider Internet Success where he helps clients set up automated marketing and sales funnels so they make six figures in their first year.

Think Like A Journalist Quote

“Marketing is no longer about the stuff that you make, but about the stories you tell.” –Seth Godin

Success Tip

To be successful and stand out you have to cross-pollinate your ideas.

Career Highlight

Kavit travelled after his music business. Three years ago he started helping others create their business model for success using automated marketing and sales funnels. Hear what he does and why he’s so proud of this venture. “When I see people hit that goal… I feel proud.”

When It Didn’t Work

Kavit has tried to sell everything you can imagine online. Hear the challenges he faced when launching membership Website. Find out what worked and what didn’t.

How To Do Email Marketing Right

  1. People love personal stories more than anything else. 
  2. Write emails that include personal stories.
  3. Become a better writer: keep your eyes and ears open. Read a lot.
  4. Don’t write emails one at a time.
  5. Plan your emails in a series of at least three, link them up in a storytelling style. Teach them in the second one. Refer to something else they’ll learn in the third email.
  6. Create open loops with your email by asking questions. 
  7. Tease ahead in your emails.
  8. Give away something emails.
  9. When people opt in to your email, let them know what they’re going to get.

Multimedia Resource

Evernote

Book

The Four Obsessions Of An Extraordinary Executive, Patrick

Mentioned In This Episode

TBJA 176 3 Ways To Sell More With Your Email List, Josh Earl

TBJA 123 Maritza Parra: Build Your List Before You Do Anything Else

Contact

Insider Internet Success Website

Twitter @KavitHaria

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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at ThinkLikeAJournalist.com

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