Visual Journalism: Telling A Story With Pictures, Ellen Lovelidge, TBJApodcast 170
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Visual journalism is the practice of strategically combining words and images to convey information. Ellen Lovelidge says it’s a way to tell highly impactful stories. Find out what it can do for your brand.

Ellen Lovelidge is a visual journalist, illustrator and social activist who specializes in the power of visuals to drive strategy. Originally from a small town in Pennsylvania and spending her early career in Washington, DC, Ellen has worked for 10+ years using visual language to strengthen brand messaging, align organizational goals and drive shareholder engagement. Her diverse background in science, public health, marketing, journalism and fine art allow a bigger picture to emerge.

Think Like A Journalist Quote
Visual storytelling of one kind or another has been around since cavemen were drawing on the walls. –Frank Darabont (Director)

Success Quotes

We make a living by what we get but we make a life by what we give. –Winston Churchill

Career Highlight

Ellen worked on a brain healthcare event with the military and private healthcare experts. Find out how she got involved and what it meant to her. “It was just a really proud moment.”

When It Didn’t Work

Ellen says one of her greatest challenges was learning how to say “No”. Hear why she struggled with this and what she learned from keeping a positive mindset.

What Is Visual Journalism: Telling A Story With Pictures

  1. Visual journalism tells the story of an event, conference, business story, etc using visual storytelling that’s sketched out into pictures.
  2. Visual journalism helps people understand and have a “meeting of the minds” through visuals.
  3. Visual journalism universally connects people through imagery.
  4. From large to small brands, visual journalism is a great way to help draw the information out of the staff during brainstorming sessions.
  5. The result is a visual display that takes the emotions that’s being conveyed in the room and brings it to the surface in the form of a mural.
  6. Visual journalism is often done on butcher paper. The visual journalist listens and translates everything into one big visual metaphor.
  7. Hiring a visual journalist? Look for a style that you like. Explore the journalist’s background.

Example of Visual Journalism

Ellen Lovelidge: TerpTalks Part 1 from The Clarice on Vimeo.

Multimedia Resource



Detour app

Mentioned In This Episode

What Is Visual Journalism BBC article


Twitter @djlilelle

Ellen Lovelidge Website


Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

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