TBJA 161 How Business Storytelling Turns Visitors Into Loyal Consumers, Tim Wise

How Business Storytelling Turns Visitors Into Loyal Consumers, Tim Wise, TBJApodcast 161
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Business storytelling creates a vision and voice for your brand. Find out how to tell stories that matter to your consumers and increase your bottomline. Get tips and insights from Tim Wise of Anecdote.

Tim Wise is a speaker with a passion for inspiring business leaders to connect and engage through the use of business storytelling. He is the founder of Listen Clothing, Wasabi Energy and Australia’s largest plumbing franchise – The Tap Doctor. In 2010 he formed Wisepeak International with the aim of supporting his clients to achieve their goals through clear communication and personal awareness. He is a partner at “Anecdote”, the world’s largest and most respected business storytelling consultancy.

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Storytelling is by far the most underrated skill when it comes to business. –Gary Vaynerchuk

Career Highlight

Hear how Tim started several companies and used storytelling to help them grow to very successful brands.

When It Didn’t Work

Hear how Tim and some colleagues started a business in the dot-com boom. Find out what went wrong and why the company with a capitalized value of $50 million dropped to $2 million.

Business Storytelling Tips

  1. Focus on a moment in time. Share what happened in that moment.
  2. Don’t just tell chronological timelines and assume that makes an interesting story.
  3. Stories should create connection with your audience.
  4. Remember that companies are people. Tell stories that speak to people in order to connect with them.
  5. To connect with people you need to show that you are relatable and similar to your audience.
  6. Have trust and be vulnerable in your storytelling.
  7. Practice storytelling by focusing on a moment in your life and then turning that moment into a story. Pull out the emotion, the humor, the fear, to share the story.
  8. Remember that stories allow your audience to learn more about the person, brand, company, or character.
  9. You can turn anything into a story.
  10. Don’t tell business stories without having a relevant point for your audience. Don’t waste their time.

Multimedia Resource

Evernote

Book

The eMyth by Michael Gerber

Contact

Tim Wise LinkedIn Profile

Tim Wise Blog

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About The Author

Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at ThinkLikeAJournalist.com

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