Build A Blog People Want To Read, Aaron Agius, TBJApodcast 154
Listen to the Episode Below (00:22:44)
Brand Journalism, Marketing & More
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There are more than 150 million blogs (2013 stat) and more coming online every day. How can your blog stand out? How can you make sure people read your blog and your email list grows? Aaron Agius takes us through his journey from the moment he made .40 cents to growing a huge list and profitable business via online marketing.

Aaron Agius is the founder of Louder Online, one of the leading SEO & Content Marketing Agencies in the world. He’s been doing digital marketing for over 10 years in Australia, USA & Asia. He has extensive experience in Search, Content & Social Marketing, helping some of the largest companies in the world including Salesforce, IBM, Ford, LG & more, with their online marketing. Aaron can help your company grow via his online marketing agency, Louder Online.

Think Like A Journalist Quote 

“Create, curate, and amplify work you believe will change things for the better.” –Colin Wright, Co-founder of Asymmetrical

Success Quote

“If you want something you’ve never had, you have to do something you’ve never done.”

Career Highlight

Aaron shares his story about how he got into blogging and content marketing. Hear how he got his first online sale which was just .40 cents. Find out how that quickly turned into $400 and then a successful business that allowed him to live and work from anywhere in the world.

When It Didn’t Work

Hear how Aaron learned a hard lesson about clients that don’t pay. Find out what he does now to ensure that his business is protected.

Top Tips

  1. Make sure your content is backed by a hungry audience that wants to read what you’re writing.
  2. Search other leaders and blogs to see what content is going to answer and solve problems for your target audience.
  3. Study crossover industries to see what kinds of problems exist.
  4. Do long-form content 1,500 to 2,000 words with lots of links.
  5. Blog two to three times a week.
  6. Get your content to social platforms.
  7. Make strong call-to-actions on your pages. For example: “Our hidden tips and tricks are shared through our email list.”
  8. To encourage visitors to subscribe, give something away that is of high value like a long-form guide.

Multimedia Resource



Content Machine, Dan Norris


Louder Online Website

Twitter @IamLouderOnline

Resources Mentioned In This Episode

How Many Bloggers Live In Parents’ Basement  (this will surprise you)

Complete Guide To Building Your Blog Audience


Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to “Be the Media”. Phoebe is the host of “The Brand Journalism Advantage” podcast and a “Top 50 Podcaster To Follow”. Listen in iTunes or at

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