The best marketing comes from adopting a Whats-in-it-for-the-audience attitude. Learn from Ardath Albee how to really help your audience and grow your business.
Ardath Albee is a B2B Marketing Strategist and CEO of her firm, Marketing Interactions, Inc. where she helps companies with complex sales use persona-driven digital strategies and content marketing to turn prospects into buyers and ensure that existing customers choose to stay. She’s the author of Digital Relevance: Developing Marketing Content and Strategies that Drive Results and eMarketing Strategies for the Complex Sale. She has been voted one of the 50 Most Influential People in Sales and Lead Management for the past four years and was selected a 2014 Woman to Watch in B2B Marketing by FierceCMO. Ardath is also an instructor for the Content Marketing Institute Online Training and Certification program.
Think Like A Journalist Quote
“You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.” – David Meerman Scott, marketing speaker
What’s in it for the audience?
Ardath realized that her career highlight came when she realized that she didn’t need to go back to corporate America. Find out what a childhood dream and a horse taught her about entrepreneurship.
When It Didn’t Work
Ardath had to learn to be more careful in selecting business and clients to work with. Find out how she learned to ask an important question: can you be successful and help the client get what they want?
- execute on content is tricky…don’t fall back on corporate philosophy…
- read your content out loud.
- don’t have too long of sentences.
- don’t use jargon.
- does it sound human.
Mentioned In This Episode