Connecting Startups With Brands, Joseph Jaffe, TBJA 138
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Brand Journalism, Marketing & More
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Joseph Jaffe shares how to connect startups with brands for greater exposure and success. Learn how Joseph helps reduce the risk of startup failure and helps them create a competitive advantage. Connecting Startups with brands, listen to learn more.

Joseph Jaffe is one of the most sought-after consultants, speakers and thought leaders on innovation, marketing, new media and social media, Joseph Jaffe is the co-Founder and CEO of Evol8tion, LLC (, which is an innovation agency that connects early stage startups with established brands to partner via acceleration, pilot programs and/or investment. Evol8tion’s clients include Mondelez International, Kraft Foods, Time Warner Cable, Zenith Optimedia and Jarden Consumer Solutions. Prior to Evol8tion, Joseph founded and ran strategic consultancy, crayon, until it was acquired by Powered in January of 2010. Jaffe’s popular blog and audio podcast, “Jaffe Juice”, provides daily and weekly commentary respectively on all things new marketing.

Think Like A Journalist Quote

“Risk more than others think is safe. Dream more than others think is practical.” –Howard Schultz, CEO of Starbucks.

Success Quotes

“Just Do It” –Nike

“If you dream it, you can do it.” –Walt Disney

“To defend the past is far riskier than creating the future.” –Peter Drucker

Career Highlight

Joseph sold one company and started another after leaving the agency world. Find out what he struggled with and what his proudest moment is and why it came during a conference he was keynoting.

You never stop learning. #TBJApodcast #BusinessTips #Entrepreneurship

When It Didn’t Work

Joseph worked for Ogilvie had opportunity to stay but instead left because of money. He left too early. Find out what happened next.

“In my entire career I never lost a single game, I just ran out of time.” –Vince Lombardi

Top Tips

The idea and execution of the idea. You have control over these.
Timing and luck. You have zero control over these.

“The more I practice the luckier I get. –Gary Player, golfer

“Patience is a virtue in entrepreneurship.” #TBJA #Startups

Build a bridge between Madison Ave and Mountain View.

Multimedia Resource

Mobile phone, Moment app, Apple Watch

The Nerdist Podcast
Howard Stern

Jaffe Juice

Twitter @JaffeJuice

Start Up For Brands Website

Life after the 30-Second Spot by Joseph Jaffe
Zero Paid Media by Joseph Jaffe

Mentioned In This Episode

Battle of the Heart

Run Pee app

Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to “Be the Media”. Phoebe is the host of “The Brand Journalism Advantage” podcast and a “Top 50 Podcaster To Follow”. Listen in iTunes or at

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