The 3 Ps For Success, Martin Waxman, TBJApodcast 137
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Martin Waxman shares public relations tips and how to build brand newsrooms. Plus, what’s Zen got to do with it? And, why your development must start with the small screen. The 3 Ps for Success.

“I think setting up a great newsroom is one thing that so many organizations aren’t doing well.” –Martin Waxman

Martin Waxman is a social media, content marketing and communications strategist, conducts social media training and workshops and teaches digital strategy at UToronto. He’s the co-founder of three PR agencies, president of a consultancy, Martin Waxman Communications, and has worked in the industry for 25 years. He helps clients uncover, create and amplify their brand stories, set up and manage newsrooms and conduct goal-oriented social PR. He writes a monthly column for Marketing Magazine, is one of the hosts of the Inside PR podcast as well as speaks at conferences across North America. Martin is a member of the South by Southwest Interactive Festival and chair-elect of PRSA Counselors Academy. He has published two books of fiction, been a standup comedy MC, film and TV writer and freelance journalist. He received an Honours Bachelor of Arts degree in film, television and theatre from York University in Toronto.

Think Like A Journalist Quote

“Everything you do or say is public relations.” – Unknown

Success Quote

“Sometimes a person has to go a very long distance out of his way to come back a short distance correctly.” Edward Albee, American Playwright

Career Highlight

Martin started out in art. He later was a standup comedian, wrote for TV and then went into entertainment publicity. Martin moved into social media and digital training. He achieved success when one of his public relations pieces went viral. Hear how it happened and what it was all about.

When It Didn’t Work

Find out what went wrong when Martin tried to expand his business. Hear his story about how he persevered through a difficult learning lesson.

Top Tips
  1. Learn to Think Like A Publisher. Create content and publish frequently.
  2. Do more than just send out a press release. Interview an important person in the company and create a video interview that takes the story further.
  3. Build your online content with the small screen in mind first then build for the desktop.
  4. Use infographics and relevant images to help communicate stories.
  5. Use the rules of improv in your content to make it more entertaining and interesting.
Multimedia Resource

Mac, Apple.


Living Dolls


Super Sad True Love Story, Gary Shteyngart


Twitter: @martinwaxman
Linkedin: martinwaxman
Facebook: martin.waxman
Google+: +Martin Waxman

Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to “Be the Media”. Phoebe is the host of “The Brand Journalism Advantage” podcast and a “Top 50 Podcaster To Follow”. Listen in iTunes or at

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