How Digital Marketing Grows Your Business, Sujan Patel, TBJApodcast 134

Sujan Patel shares digital marketing strategies and how this grows your business. Learn tips from Sujan about how to enrich your posts and make your content really work for your business to engage consumers.

Sujan Patel is the VP of Marketing at When I Work, a SaaS product for small businesses. He’s also the co-founder of Content Marketer, a tool to help marketers scale outreach and content promotion. Sujan has over 12 years of Internet marketing experience and has led the digital marketing strategy for companies like Sales Force, Mint, Intuit and many other Fortune 500 caliber companies.

Think Like A Journalist

To accompany the four Ps of classical marketing, marketers would do well to instil the digital four Cs, around conversation, collaboration, culture and compensation. –Zaid Al-Zaidy, managing partner, Saint

Success Tip

What’s the next thing and what are the metrics to measure it.

Career Highlight

Sujan has been digital marketing for 12 years. He helped a company in the medical space for an difficult and expensive keyword. Hear his story about how he was able to achieve this win in his career.

When It Didn’t Work

Hear what happened when Sujan launched a product through Content Marketer. It wasn’t selling at all. Find out what he had to do to make the product more successful.

Top Tips
  1. Learn faster.
  2. Experiment and spend a few hundred dollars to test market your idea.
  3. Set up a landing page and test to see how many people are responding to it.
  4. Test your marketing copy.
  5. Keep your measurement simple. Study your engagement and page views.
  6. Post enrichment: adjust it an improve it. Add a call-to-action. Shed new light on the post.
  7. If a post is outdated. Delete it and write something that’s more relevant.
  8. Reach out to your influencers.
  9. Find out who has shared content like yours and contact them to ask them for feedback.
Multimedia Resource

Twitter

Book

Contagious by Jonah Berger

Contact

Sujan Patel Website

Content Marketer

When I work

Fillament.io


Phoebe Chongchua
Phoebe Chongchua

I'm a Digital Creator, Brand Journalist, and Marketing Strategist. Let's boost your online presence, increase website traffic, and grow a thriving online community with a smart strategy. I can streamline your business by managing your projects, setting up systems and processes, and helping hire the best people. Check out my podcast, "The Brand Journalism Advantage," on iTunes and at ThinkLikeAJournalist.com.

What Do You Think?

Leave a Reply