Creating a podcast for business, Donna Papacosta, TBJApodcast 132
Listen to the Episode Below (00:32:08)
Brand Journalism, Marketing & More
Subscribe to build a Competitive Advantage in your marketplace

Donna Papacosta is a writer, speaker, consultant who has been podcasting since 2005. Learn how creating a podcast for your business can help you reach your company’s target audience and support your brand. Find out what you must do to make podcasting a success.

Donna Papacosta is a writer, speaker, podcaster and consultant, helping clients communicate with employees, customers and prospects. In addition to leading workshops on social media and communications topics, Donna teaches Audio Journalism at Sheridan College, and Digital Communications Strategy and Social Media at the University of Toronto School of Continuing Studies. In 2005 Donna launched Trafcom News, one of the first business podcasts in Canada. Since then she has expanded her expertise in both social media and multimedia, and helps people integrate these tools into their communications. She is the co-author of the book, The Business of Podcasting and the author of The Podcast Scripting Book.

Think Like A Journalist Quote

“Far and away the best prize that life offers is the chance to work hard at work worth doing.” – Theodore Roosevelt

Success Tip

Know what you want, have a plan, and know how to measure success.

Career Highlight

Donna was a senior systems analyst in NYC. After her mom died she quit her job and studied journalism. In 2005, discovered podcasting which has created opportunities to grow her speaking and training career.

Donna produces her own podcast. She helps create, interview, and produces other people’s podcast.

When It Didn’t Work

Donna started writing articles about IT. She was using her writing career and tried to be all things to all people. She didn’t know her target audience. She learned that she needs to know who she wants to work for…who she wants to become her client.

Top Tips
  1. Find your niche. What are you passionate about? What do people want to hear from you?
  2. Get the right technology. Make your audio and editing quality.
  3. Don’t give up. Stay consistent.
  4. Don’t be discourage by the numbers.
  5. Ask for feedback. Ask for reviews.
  6. Use an Amazon affiliate link. Create a contest and mention the listeners on the show.
Multimedia Resource

My pop filter.


For Immediate Release Podcast



Trafcom Website

Twitter @DonnaPapacosta

Resource Links

Marc Maron interviews President Barack Obama

TBJA 039 Marcus Sheridan: How An Article Saved His Business From Bankruptcy

The She Podcast Community

Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

What Do You Think?

Leave a Reply