How To Build Habit-Forming Products, Nir Eyal, TBJApodcast 124
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Get the formula for how to hook consumers and build habit forming products. Learn how to make consumers want to use your products and services. Find the internal triggers from author/expert Nir Eyal.

“How to become a routine in users lives? How do we build something that users really want that can improve their lives? That can solve their pain-point? And that’s the root. The reason businesses exist is to improve the lives of its customers by making better products and services.” Nir Eyal.

Nir Eyal blogs at about the intersection of psychology, technology, and business. He calls it “behavioral design.” The topic encompasses user experience, behavioral economics, and a dash of neuroscience. Nir also writes for TechCrunch, Forbes, Psychology Today, and is a frequent speaker at industry conferences and Fortune 500 companies. Nir is the author of Hooked: How to Build Habit-Forming Products. He’s lectured at Stanford Graduate School of Business and Design and has sold two technology companies since 2003.

Think Like A Journalist Quote

“The world is shaped by two things – stories told and the memories they leave behind.”  –Vera Nazarian, Science Fiction and Fantasy Writer

Success Quote

My purpose in life is to help people increase the wellbeing of others.

Career Highlight

Every time Nir gives a workshop or public class he sees something happen in the class. Find out what he sees and why it’s “mental nourishment” for him.

When It Didn’t Work

Nir started two tech companies. Find out what the constant struggle was and how it conflicted with investors.

Top Tips
  1. Trigger: calls user to action…attach to emotion…negative…internal triggers
  2. Action: whatever behavior you want to turn into a habit must be simple…something they do in anticipation of a reward
  3. Reward: users itch is scratched…Skinner…when reward given on variable schedule, the rate of response increased.
  4. Investment: most overlooked of the Hook. Put something into the product in anticipation of …
Multimedia Resource

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Twitter @nireyal


Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

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