TBJA 119 Looking People In The Eye Digitally, Ted Rubin

Looking People In The Eye Digitally, Ted Rubin, TBJApodcast 119
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Ted Rubin is helping brands look their customers in the eye digitally. He shares how to really connect with customers online through quality relationships & engagement. Looking people in the eye digitally grows your brand.

Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, and Acting CMO of Brand Innovators. Ted is the most followed CMO on Twitter according to SocialMedia Marketing Magazine; one of the most interesting CMOs on Twitter according to SayMedia, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR, Return on Relationship, hashtag #RonR, is the basis of his philosophy. His book, Return on Relationship was released in January 2013. His latest book, How To Look People in the Eye Digitally just released.

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Think Like A Journalist Quote

“Nothing influences people more than a recommendation from a trusted friend.” –Mark Zuckerberg

Success Tip

Take back the word friendship. While you can’t meet everybody in person, you can truly be friend–online and offline.

Career Highlight

In 1997, Ted joined Seth Godin’s startup, Yoyodyne. He later joined a cosmetic company that had no marketing budget. Despite that, Ted built a thriving social media community of  approximately 250,000 blog users.

When It Didn’t Work

Find out why and with whom Ted butt heads with and what it taught him about his professional career.

Top Tips
  1. Don’t worry so much about what you share.
  2. Active listen and learn from how your community responds to your posts.
  3. Bring more of the human element into your online conversation.
  4. Experiment with your content. Try again and again.
  5. Don’t just broadcast to your audience. Talk to your community.
  6. Find a conversation starter. It doesn’t have to be about your business. Think of Ted’s social media sock success (see below in Contact for the link).

Multimedia Resource

iPhone6

Book

How to Win Friends and Influence People, Dale Carnegie

How to Win Friends and Influence People in the Digital Age, Dale Carnegie

Contact

Ted Rubin Website

Twitter @TedRubin

Skype: tedlrubin / +1 (516) 270-5511

Ted Rubin’s Social Media Sock Story

Twitter @iSocialFanz

About The Author

Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at ThinkLikeAJournalist.com

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