Gini Dietrich is the lead blogger at Spin Sucks. She shares how to get PR for your brand. Plus how to create a brand ambassador program that works.
Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.
Think Like A Journalist Quote
“Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.” ―Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
“It doesn’t matter how many times you fail; it’s how you get up after you do.” –Confucius.
When It Didn’t Work
Gini launched Spin Sucks Pro. Hired a firm to customize software for a membership site because she didn’t know about other more turnkey options. The process took a long time and was very costly. Finally, she figured out how to build her platform and her email list and is now working on monetizing it. Find out the one question she asked her list that brought her interesting data trends she needed to create new programs and products that she’s selling this year.
The Peso Model: Paid, Earned, Shared, Owned Media
Paid: paid content to boost your traffic via sponsored content, native advertising,
Earned: public relations: TV News
Shared: social content
Owned: what you produce
How To Create A Brand Ambassador Program
- Every organization can use Brand Ambassadors.
- Give away something of value to them. It does not have to be expensive.
- Make sure you have an alternate list of brand ambassadors as backups.
- Do a Thunderclap: make everything automated by signing up to an automated
- system and leveraging the power of your followers to send out your message.
Up Band: health & fitness tracking system.