How To Get PR For Your Brand, Gini Dietrich, TBJApodcast 115
Listen to the Episode Below (00:31:14)
Brand Journalism, Marketing & More
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Gini Dietrich is the lead blogger at Spin Sucks. She shares how to get PR for your brand. Plus how to create a brand ambassador program that works.

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

Think Like A Journalist Quote

“Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.” ―Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

Success Quote

“It doesn’t matter how many times you fail; it’s how you get up after you do.” –Confucius.

Career Highlight
When It Didn’t Work

Gini launched Spin Sucks Pro. Hired a firm to customize software for a membership site because she didn’t know about other more turnkey options. The process took a long time and was very costly. Finally, she figured out how to build her platform and her email list and is now working on monetizing it. Find out the one question she asked her list that brought her interesting data trends she needed to create new programs and products that she’s selling this year.

Top Tips

The Peso Model: Paid, Earned, Shared, Owned Media

Paid: paid content to boost your traffic via sponsored content, native advertising,
Earned: public relations: TV News
Shared: social content
Owned: what you produce

How To Create A Brand Ambassador Program

  1. Every organization can use Brand Ambassadors.
  2. Give away something of value to them. It does not have to be expensive.
  3. Make sure you have an alternate list of brand ambassadors as backups.
  4. Do a Thunderclap: make everything automated by signing up to an automated
  5. system and leveraging the power of your followers to send out your message.
Multimedia Resource

Up Band: health & fitness tracking system.

Periscope TV


Serial Podcast


Twitter @SpinSucks

Gini Dietrich LinkedIn Profile

Brand Ambassador Program

Spin Sucks Social Share Page

Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

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