Bestselling author, Brian Carter, shares tips to get your content seen on Facebook. The “dos and don’ts” to help you grow your Facebook community.
Brian Carter is the #1 bestselling author of The Like Economy, LinkedIn for Business, Facebook Marketing, and The Cowbell Principle. He is respected as an international authority on how organizations can generate bigger business results. He founded… The Carter Group, a boutique agency with world-class expertise using digital/social marketing and advertising to boost profits for growth-minded businesses. Brian has keynoted and developed marketing programs and strategies for companies of all sizes, including top 50 companies in the Fortune 500.
“Think of yourself as a brand. You need to be remembered. What will they remember you for? What defines you? If you have it in you, do something that defines you. Invent something, develop a unique skill, get noticed for something — it creates a talking point.” –Chris Arnold
Success Tip/Quote
Find your passion. What do you do that you have a fever for? What will people pay you for?
Career Highlight
Hear how Brian turned himself into a speaker and eventually landed a big gig speaking to NBC creative directors but hear how what happened at the conference and how it impacted his career.
When It Didn’t Work
Brian spent days working on an info product that sold under 20 copies. Find out what he learned and the lesson it taught him.
Top Tips
Facebook Sharing “Dos and Don’ts”
DON’T
Don’t focus too much on yourself or your company.
Don’t be too edgy.
Don’t be too obscure or niche.
DO
Do make posts that give, inspire, advise, warn, amuse, or amaze.
Give via contests or deals.
Inspire and/or Advise by giving how-to tips and posts that help people overcome obstacles. Use photos and quotes.
Warn by giving important and relevant information to your audience.
Amusing use funny pictures and quotes but make sure they aren’t offensive.
Share Amazing facts and stories.
Multimedia Resource
iPhone and Calm (a meditation app).
Podcast
On The Page (screenwriting podcast)
Resource Links
Social Media Is Hilarious
TBJA 014 Larry Light: How He Turned Around McDonald’s Using Brand Journalism
Contagious Content eBook Marketo
Contact
