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Brand Journalism, Marketing & More
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Brian Carter on The Brand Journalism Advantage PodcastBestselling author, Brian Carter, shares tips to get your content seen on Facebook. The “dos and don’ts” to help you grow your Facebook community.

Brian Carter is the #1 bestselling author of The Like Economy, LinkedIn for BusinessFacebook Marketing, and The Cowbell Principle. He is respected as an international authority on how organizations can generate bigger business results. He founded… The Carter Group, a boutique agency with world-class expertise using digital/social marketing and advertising to boost profits for growth-minded businesses. Brian has keynoted and developed marketing programs and strategies for companies of all sizes, including top 50 companies in the Fortune 500.

“Think of yourself as a brand. You need to be remembered. What will they remember you for? What defines you? If you have it in you, do something that defines you. Invent something, develop a unique skill, get noticed for something — it creates a talking point.” –Chris Arnold

Success Tip/Quote

Find your passion. What do you do that you have a fever for? What will people pay you for?

Career Highlight

Hear how Brian turned himself into a speaker and eventually landed a big gig speaking to NBC creative directors but hear how what happened at the conference and how it impacted his career.

When It Didn’t Work

Brian spent days working on an info product that sold under 20 copies. Find out what he learned and the lesson it taught him.

Top Tips

Facebook Sharing “Dos and Don’ts”


Don’t focus too much on yourself or your company.
Don’t be too edgy.
Don’t be too obscure or niche.


Do make posts that give, inspire, advise, warn, amuse, or amaze.
Give via contests or deals.
Inspire and/or Advise by giving how-to tips and posts that help people overcome obstacles. Use photos and quotes.
Warn by giving important and relevant information to your audience.
Amusing use funny pictures and quotes but make sure they aren’t offensive.
Share Amazing facts and stories.

Multimedia Resource

iPhone and Calm (a meditation app).


On The Page (screenwriting podcast)

Resource Links

Social Media Is Hilarious

TBJA 014 Larry Light: How He Turned Around McDonald’s Using Brand Journalism

Built To Last, Jim Collins

Contagious Content eBook Marketo

The Plant-Based Diet


Brian Carter Group Website

Twitter @BrianCarter

Brian Carter on The Brand Journalism Advantage Podcast
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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

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