TBJA 089 Cathlyn Choi: Building Your Personal Brand Using Video

BuildingYourPersonalBrandUsingVideo_89_CathlynChoi
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Cathlyn Choi on The Brand Journalism Advantage PodcastCathlyn Choi shares how to build your personal brand. At a young age, she grew her Korean startup to a million in revenue and became the media’s go-to expert. Plus, how to turn your passion into your career using online video.

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Cathlyn Choi is recognized by her fans and media as the Korean Food and Cultural Ambassador, Cathlyn is a TV personality and media marketing professional. Since 2008, she has hosted and produced 4 seasons of her popular PBS cooking show, “Cathlyn’s Korean Kitchen,” and recently Asian Voices, featuring Asian culture, community, business, lifestyle and entertainment in Southern California. Cathlyn is the co-owner of Carma Media & Entertainment a digital media company specializing in providing creative and compelling video marketing business solutions. Cathlyn has an extensive background in international business, development, marketing, TV reporting and hosting…she joins us now to share her expertise.

Think Like A Journalist Quote

Storytelling is my currency. It’s my only worth. The only thing of value I have in this life is my ability to tell a story, whether in print, orating, writing it down or having people acting it out.  –Kevin Smith

Success Quote

Live in this moment.

Always be humble.

A leader takes people where they want to go. A great leader takes people where they don’t necessarily want to go, but ought to be.” –Rosalynn Carter

Career Highlight

Building and growing a hugely successful consulting business that reached a million in revenue and becoming a media go-to expert. Also, learn how her passion for Korean cooking has brought her great success in both the online video world and traditional TV.

When It Didn’t Work

Cathlyn learned the difficult lesson: don’t put all your eggs in one basket. Hear her story and find out what she has done to find correction is direction.

  1. Video Advice
  2. Start developing your own video.
  3. Use a video resume to gain exposure.
  4. Make your videos creative, fun, and informative.
  5. Watch other people’s work.
  6. Remember that you must have your own voice.
  7. Take constructive criticism to become better.
  8. Get your videos seen by using social platforms to share your content. Multipurpose the stories into blog posts.
  9. Subscribe to other people’s channels. Comment on other people’s videos to engage with them.
  10. Use the appropriate voice for each platform.
  11. Find ways to interlink them and automate the social platforms.
Multimedia Resource

iPhone

Book, Documentary

The Power of Positive Thinking by Norman Vincent Peale

Plastic Paradise, Documentary

Facebook

Resource Links

Equipment Phoebe uses for shooting with iPhone

Cathlyn Choi’s Korean Kitchen Show

Contact

Cathlyn Choi Cooking Website

Cathlyn Choi YouTube

Cathlyn Choi on The Brand Journalism Advantage Podcast

Click to listen in iTunes

 

 

About The Author

Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at ThinkLikeAJournalist.com

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