Get More Leads, Kimberly Crossland, TBJApodcast 85
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Brand Journalism, Marketing & More
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Get More Leads; Humanize Your Brand

Kimberly Crossland on The Brand Journalism Advantage PodcastKimberly Crossland shares how to get more leads; humanize your brand and tell your story. Be real and take a stance in the marketplace. Find your why and focus less on social media vanity numbers.

Kimberly Crossland has an unnatural obsession with the power of words. That obsession drove her to break away from the drudges of the corporate world and start The Savvy Copywriter, LLC. Now, she spends her days wordsmithing for her clients and actively saving them from destroying their business with a cringeworthy website. She offers tips and information on improving your online presence at her Website

Think Like A Journalist

A well known American advertising creative director.

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Business & Marketing Advice
  1. Don’t be afraid to tell your story and expose your opinions.
  2. Find your fight. Why are you in business. Use this to create your vision statement.
  3. Look outside of your market to find solutions.
  4. Focus less on social media vanity numbers. Engagement is more important than large numbers of followers who aren’t engaged with your content.
  5. Get to know your customers better than they know themselves.
  6. Then start publishing: writing, creating videos, doing podcasts on content that helps those customers.
  7. Customers want to feel empathy from your brand. #BusinessTips
Multimedia Resource



Everybody Writes, Ann Handley

Resource Links

Starbucks position on guns

TBJA 039 Marcus Sheridan: How An Article Saved His Business From Bankruptcy

TBJA 078 Don’t Hide Behind Your Brand, Anthony Tran

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Kimberly Crossland Website

Twitter @SavvyCopyWriter

Kimberly Crossland on The Brand Journalism Advantage Podcast



Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

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