Thriving Entrepreneurship, Luke Tan, TBJApodcast 83
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Brand Journalism, Marketing & More
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Luke Tan on The Brand Journalism Advantage PodcastFrom dark moments to thriving success. Working in a call center and contemplating suicide, Luke Tan, found success through entrepreneurship, helping others, and following a plant-based diet. Hear how he rewrote his story and turned his life around.

Luke Tan is a plant-based strength and empowerment coach. He is an internationally certified strength/plant-based nutrition coach and soon to be author. His book entitled ‘A.W.A.K.E and alive: Harness your physical and mental potential through a plant-based lifestyle’, is due to be published in June 2015. Luke is also the founder of Evolved Generation. A brand aimed at spreading health, athleticism and conscious consumption. Harnessing health, performance and drive though a plant-based diet, he specializes in helping professionals and athletes thrive through a plant-based perspective and customized training.

Think Like A Journalist Excerpt

“When companies begin to focus on building communities, it makes a powerful impact that forges emotional bonds. When a new community is established, people who once felt left out now find kindred spirits. They begin to have a place to belong.”  –Source

Success Quote

“The privilege of a lifetime is about becoming who you really are.” –Carl Jung

Career Highlight

Luke completed transformed his life in every way by being conscious and awake about what was working in his life. He is now living a transformed life and has found his true focus: following a plant-based diet and helping others thrive. He’s an author and competing in body building on the plant-based diet.

When It Didn’t Work

Hear how Luke felt at a loss when a client need his help. He realized what he was lacking and immediately sought to gain the knowledge he needed. Find out what he did and how it helped him grow.

Branding Advice
  1. Share your personal story.
  2. Be authentic and real.
  3. Grow slowly and with passion.
  4. Take the first step to reach your dreams.
  5. Everybody can live their best life.
  6. Do what you love.
  7. Dig deep to find out what is holding you back.
  8. Tap into a community of like-minded individuals. Share and grow with them.
 Multimedia Resource

Headspace (a meditation app)

Book, Documentary, Podcast, Internet TV Channel

Rich Roll

The Rich Roll Podcast

Resource Links

Robert Cheeke Vegan Bodybuilding


Evolved Generation

Evolved Generation on Facebook

Luke Tan on The Brand Journalism Advantage Podcast
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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

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