Brand Leadership & What Motivates People, Susan Fowler, TBJApodcast 7
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Susan Fowler headshot on The Brand Journalism Advantage PodcastSusan Fowler is a leading business consultant and covers key points from her book Why Motivating People Doesn’t Work and What Does. She shares her experience with brand marketing and the psychology behind influencing people, helping companies to connect with their audience.

Susan Fowler has 35-years of experience as a researcher, consultant, and coach in over 30-countries around the globe… in the field of self leadership. She is a developer of The Ken Blanchard Company’s Optimal Motivation product line as well as the creator and lead developer of Situational Self Leadership, their best-of-class self-leadership and personal empowerment program.  Susan is the bestselling co-author of three books with Ken Blanchard: Self Leadership & The One-Minute Manager, Leading At A Higher Level, and Empowerment. A catalyst for growth, Susan also authored the audio programs Overcoming Procrastination and Mentoring.  Susan is the author a new book: Why Motivating People Doesn’t Work and What Does: The New Science of Leading, Energizing, and Engaging. She is Senior Consulting Partner at The Ken Blanchard Companies, and a professor in the Master of Science in Executive Leadership program at the University of San Diego.

Think Like A Journalist Quote

“If your actions inspire others to dream more, learn more, do more and become more, you are a leader.” – John Quincy Adams, 6th president of US 1825-1829 Click To Tweet.

Success Tip

People are always motivated; it is up to you to understand why and then help link their “why” to your why.

Career Highlight
The first time Ken Blanchard quoted her.
Writing her own book and expressing her ideas in her own words.
Brand Journalism Advice
  • Create freedom for consumers to engage and influence.
  • 3 key things motivate people: Autonomy, relatedness, and competence.
Think Like A Journalist

Find the company’s motivational outlook.

Multimedia Resource


Multimedia Book, Documentary, or Channel

Searching For Sugar Man

Resource Links

Why Motivating People Doesn’t Work and What Does  by Susan Fowler

Susan Fowler Website


Susan Fowler LinkedIn Profile

Twitter: @fowlersusann

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Susan Fowler on The Brand Journalism Advantage Podcast
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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

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