How To Tackle Problems Brand Journalists Face In Traditional Organization, Christoph Trappe, TBJApodcast 228
Listen to the Episode Below (00:23:14)
Brand Journalism, Marketing & More
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Storytelling is becoming the buzz word for new marketing but not all businesses are as excited about it. Find out how to tackle problems brand journalists face in traditional organizations from storyteller, Christoph Trappe.

Christoph Trappe is a career storyteller who has worked as a journalist, a nonprofit executive, and a content marketing strategist and consultant. He is a global keynote speaker, frequent blogger and author. His digital initiatives have been recognized globally. He is currently helping hospitals across the United States share their authentic stories. The IMA named him Internet Marketer of the Year in 2015.

Think Like A Journalist Quote

The world is shaped by two things — stories told and the memories they leave behind. —Vera Nazarian

Success Quote

Content is King but distribution. right-interested community.

Career Highlight

Hear how Christoph went from journalism into brand journalism and why he thinks the story matters so much. Also find out why a decision in his youth is, perhaps, his career highlight.

When It Didn’t Work!

An interesting story about missing a step. Listen to find out what Christoph says about formulas and brand journalism stories.

Top Tips

  1. Bring someone in who can do the right level
  2. Have the right team
  3. Get buy-in
  4. Get a budget
  5. Measure what’s working
  6. Share with others involved
  7. Get them to trust you:  They must trust you.

Multimedia Resource

WordPress app and Periscope

One book, documentary, or Internet Channel to watch?

Content Inc. by Joe Pulizzi


Christoph Trappe Website

Twitter @CTrappe

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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

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