Brand Journalism For Healthcare, Nick Paranjape, TBJA2

Listen to the Episode Below (00:54:02)
Brand Journalism, Marketing & More
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Nick Paranjape successfully transitioned from a 20-year career in TV News to Brand Journalism for a hospital that didn’t even know the term. Hear how he convinced the company to try a new marketing approach. Find out what he did first to help the hospital. Today, Nick is creating newsworthy content and engaging consumers through storytelling.

Headshot of Nick ParanjapeNick Paranjape manages media relations and brand journalism for Saint Thomas Health in Tennessee. He has more than 20 years of experience in anchoring news and sports in television. Nick has been nominated for an Emmy for his news reporting and named AP Best News Anchor in Tennessee. He started his broadcasting career in sports, serving as a sports director, and then moved into news reporting and anchoring the news. Nick has keen understanding of how creative video can be used as an incredible marketing and storytelling tool.

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Think Like A Journalist Quote

“Content builds relationships. Relationships build on trust. Trust drives revenue.”  Andrew Davis, founder Monumental Shift.

Success Tip

“The best way to predict your future is to create it.”

“A pessimist sees the difficulty in every opportunity.  The optimist sees opportunity in every difficulty.”

Career Highlight

After Nick’s on-air contract wasn’t renewed with a TV station, he sought a new career path that is putting him on the cutting-edge of marketing. Find out how he changed careers and still gets to do what he loves: tell stories.

 Brand Journalism Advice
  • What makes your business unique?
  • Bring out the fun in your brand’s messaging. Share stories that resonate with your audience.
  • Change the style of your videos. Use narrative, ambient sound storytelling, humor, and emotion.
Brand Journalism Video Examples mentioned in #TBJApodcast

Wall Breaking: New Saint Thomas Joint Replacement Institute

Choosing Quality Rugs by Live Fit Films

 Multimedia Resource


Multimedia Book, Documentary, Channel

Movie Trailers on YouTube.

Resource Links

Saint Thomas Health, brand journalism Media site

Nothing Shall Be Impossible

Phoebe’s article on Brand Journalism ROI


Nick Paranjape LinkedIn Profile 

Twitter: @NickParanjape

Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

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