TBJA 073 Michael Rosenblum: Shooting Video With Your iPhone To Promote Your Business

Shooting Video With Your iPhone, Michael Rosenblum, TBJApodcast 73
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Michael Rosenblum on The Brand Journalism Advantage PodcastMichael Rosenblum is known as the Father of Video Journalism. Get inside tips on shooting video with your iPhone to create great video for your brand.

For more than 25 years, Michael Rosenblum has been on the cutting edge of the digital “Video Journalist” revolution. His work has included: the complete transitioning of the BBC’s national network (UK) to a VJ driven model, the conversion of The Voice of America, the United State’s Governments broadcasting Agency, largest broadcaster in the world), from shortwave radio to television broadcasting and webcasting using the VJ paradigm. He was funder and President of New York Times TV, which he built into the largest non-fiction producer on the east coast. Michael has also designed, built and implemented VJ-driven news channels around the world, including Current TV, Time/Warner’s New York 1, Associated Newspaper’s Channel in London, Local TV stations in the US, and Switzerland’s largest commercial TV broadcaster, as well as a host of other projects His print to video clients have included McGraw Hill, Conde Nast and others. He created and launched Travel Channel Academy and Guardian Media Academy and co-founded NYVS.com, an online video training school. Rosenblum has produced or overseen production on more than 3,000 hours of programming for networks such as TLC, Discovery, Nat Geo and many others and has won numerous awards. He is the author of “iPhone Millionaire” (McGraw Hill 2012).

Think Like A Journalist Quote

“I became a journalist to come as close as possible to the heart of the world.” –Henry Luce

Career Highlight

Left his producer job at CBS Sunday Morning to start his own career in video journalism. Here how he lived in the Palestinian Refuge Camp in the Gaza Strip and got some very compelling advice from a Swedish billionaire that changed the way he branded his business.

When It Didn’t Work

Find out how Michael helped build Current TV and the mistake that changed the character of the brand.

  1. Video Journalism & Smartphone Shooting.
  2. Use your iPhone in landscape to shoot video.
  3. Don’t move your phone; let the scene unfold in front of you.
  4. Use post production to make movement.
  5. Add small microphones and tripods if using for broadcast quality.
  6. Storytelling is a series of still photos.
  7. Let your audience see the scene the way you see it: wide shot, medium shot, tight shot.
Multimedia Resource

iPhone 5s

Book, Documentary, Podcast, Internet Channel

iPhone Millionaire, Michael Rosenblum

Amusing Ourselves To Death, Neil Postman

Contact

Twitter @RosenblumTV

Rosenblum TV

New York Video School

Michael Rosenblum on The Brand Journalism Advantage Podcast

About The Author

Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at ThinkLikeAJournalist.com

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