Why You Need To Write Every Day, Matt Heinz, TBJApodcast 51
Listen to the Episode Below (00:30:37)
Brand Journalism, Marketing & More
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Matt Heinz on The Brand Journalism Advantage PodcastMatt Heinz shares how communication is the critical key to building your brand. What you can do to become a better storyteller and why everyone should write.

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Matt Heinz is President of Matt Heinz. He brings more than 15 years of marketing, business development and sales experience from a variety of organizations, vertical industries and company sizes. His career has focused on delivering measurable results for his employers and clients in the way of greater sales, revenue growth, product success and customer loyalty. Matt has held various positions at companies such as Microsoft, Weber Shandwick, Boeing, The Seattle Mariners, Market Leader and Verdiem. In 2007, Matt began Heinz Marketing to help clients focus their business on market and customer opportunities, then execute a plan to scale revenue and customer growth. Matt lives in Kirkland, Washington with his wife, Beth, three children and a menagerie of animals (a dog, cat, and six chickens). You can read more from Matt on his blog, Matt on Marketing, follow him on Twitter, @HeinzMarketing, or check out his books:

Modern Marketing Field Guide
Successful Social Selling
Are You Selling Pants, Or Selling A Dream?
Move The Mouse & Make Millions!

Think Like A Journalist Quote

“If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.” ~Jay Baer, Marketing consultant & author.

Success Tip

Make a habit of writing every day. It’s vital to be an excellent communicator in writing and verbally. Devote 10-15 minutes a day writing.

Career Highlight

Matt started out with a bus pass, a laptop, and a dream. He has since grown his company to a 10-person business with an excellent reputation.

When It Didn’t Work

Find out how as the business grew, new challenges arose that caused Matt and his team to have to develop better communication with his clients. Listen to hear what he did to improve in this area.

Brand Journalism & Marketing Advice
  1. Just because you’re good at something doesn’t mean you’ll be successful. You must have a vision for your business.
  2. You must focus on sales.
  3. Best platform for Matt’s company: LinkedIn.
  4. Make your LinkedIn profile complete.
  5. Each morning, on LinkedIn, connect every person you’re meeting with or calling.
  6. Send personal messages using LinkedIn for things like birthday greetings. Matt says doing this has often prompted a conversation and eventually a business relationship.
  7. Always be sure to listen and ask questions on free social sharing platforms.
  8. Use social media to share your stories.
Multimedia Resource


Book, Documentary, Podcast, Internet Channel

Everybody Writes, Ann Handley

Resource Links

The eMyth, Michael Gerber

Mind Like Water, David Allen


Heinz Marketing

Matt Heinz LinkedIn Profile

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Matt Heinz on The Brand Journalism Advantage Podcast
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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at ThinkLikeAJournalist.com

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