Matt Heinz shares how communication is the critical key to building your brand. What you can do to become a better storyteller and why everyone should write.
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Matt Heinz is President of Matt Heinz. He brings more than 15 years of marketing, business development and sales experience from a variety of organizations, vertical industries and company sizes. His career has focused on delivering measurable results for his employers and clients in the way of greater sales, revenue growth, product success and customer loyalty. Matt has held various positions at companies such as Microsoft, Weber Shandwick, Boeing, The Seattle Mariners, Market Leader and Verdiem. In 2007, Matt began Heinz Marketing to help clients focus their business on market and customer opportunities, then execute a plan to scale revenue and customer growth. Matt lives in Kirkland, Washington with his wife, Beth, three children and a menagerie of animals (a dog, cat, and six chickens). You can read more from Matt on his blog, Matt on Marketing, follow him on Twitter, @HeinzMarketing, or check out his books:
Think Like A Journalist Quote
“If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.” ~Jay Baer, Marketing consultant & author.
Make a habit of writing every day. It’s vital to be an excellent communicator in writing and verbally. Devote 10-15 minutes a day writing.
Matt started out with a bus pass, a laptop, and a dream. He has since grown his company to a 10-person business with an excellent reputation.
When It Didn’t Work
Find out how as the business grew, new challenges arose that caused Matt and his team to have to develop better communication with his clients. Listen to hear what he did to improve in this area.
Brand Journalism & Marketing Advice
- Just because you’re good at something doesn’t mean you’ll be successful. You must have a vision for your business.
- You must focus on sales.
- Best platform for Matt’s company: LinkedIn.
- Make your LinkedIn profile complete.
- Each morning, on LinkedIn, connect every person you’re meeting with or calling.
- Send personal messages using LinkedIn for things like birthday greetings. Matt says doing this has often prompted a conversation and eventually a business relationship.
- Always be sure to listen and ask questions on free social sharing platforms.
- Use social media to share your stories.
Book, Documentary, Podcast, Internet Channel
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