MarketingBattlesAreFoughtOnTheWeb
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Sajeel Qureshi on The Brand Journalism Advantage PodcastMarketing battles are fought on the Web and in technology. How does your brand stack up? Brands must stay up on technology to have a competitive advantage. Sajeel Qureshi from Computan shares the key strategies in automation and content marketing.

Sajeel Qureshi is the Vice President of Operations at Computan, a digital-marketing and software company. Computan serves as the back digital marketing department for numerous businesses throughout the globe, ranging from start-ups to multinationals. He has a degree in business administration from St. Bonaventure University, and an MBA from Eastern Illinois University.

Think Like A Journalist Quote

“Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.” Ian Schafer, CEO and Founder of Deep Focus.

 Success Quote

“Think about how you’re going to get better tomorrow, today.” –Andre Agasi

Career Highlight

Sajeel shares his company helped a nonprofit grow tremendously using content marketing. The nonprofit is one of the largest organizations in Canada.

When It Didn’t Work

Sajeel started an outbound sales marketing campaign. His company invested a lot into it before finally having to pull the plug. Find out why it didn’t work and what he learned from it.

Top Tips
  1. Hire the right people. Find people with skill sets that merge marketing and technology.
  2. Recruit your customers: make a list of customers you’d love to work with and then go after them. Find the decision makers and study them. Then make it so that they can’t afford to ignore you.
  3. Pay attention to competitors and what marketing technology is being used in your particular industry.
  4. Be sure to leverage technology or you will find that your competition will get ahead.
  5. Understand marketing automation and how it can help you.
  6. Use marketing automation to guide people who aren’t customers down a path to become clients.
Multimedia Resource
Fitbit
Books

The Gold Giver

The Power of Who

Contact
Computan Website

Twitter @Computan

Sajeel Qureshi LinkedIn Profile


Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to “Be the Media”. Phoebe is the host of “The Brand Journalism Advantage” podcast and a “Top 50 Podcaster To Follow”. Listen in iTunes or at ThinkLikeAJournalist.com

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