Using Twitter & Your Own Voice To Grow Business, Mark W. Schaefer, TBJApodcast 31
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Mark W. Schaefer on The Brand Journalism  Advantage PodcastMark W. Schaefer shares how to target your audience on Twitter and gain followers who love your business. Plus, how a journalism background is the backbone for marketing today and what you can do to keep your audience engaged.

Mark W. Schaefer is a globally-recognized blogger, speaker, educator, business consultant, and author who blogs at {grow} that’s…— one of the top marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for nearly 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. He specializes in social media training and clients include both start-ups and global brands such as IBM, AT&T, Johnson & Johnson, adidas, and the UK government. Mark is a popular and entertaining commentator and has appeared on many national television shows and periodicals including the Wall Street Journal, Wired, The New York Times, CNBC, and the CBS NEWS. In 2014 he was one of the Top 10 individuals most tweeted by American CMOs. He’s also the author of The Tao of Twitter.


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Think Like A Journalist Quote

“Storytelling is the most powerful way to put ideas into the world today.” ~Robert McKee, a creative writing instructor. Excerpt from an article by Dave Kerpen at

Success Tip

Don’t build your business on past accomplishments. Always strive to be better.

Career Highlight

Publishing his now bestseller, The Tao of Twitter. He originally self-published the book because traditional publishers weren’t interested in a short book. McGraw Hill bought the rights to his book.

Brand Journalism Advice
  1. Twitter Success Formula: content, engagement, be a resource.
  2. Create quality content leads to engagement and loyalty. Make your content shareable.
  3. People share content that is informative,
  4. Actively build your audience. Seek out people to follow. Find your audience.
  5. Be a resource. Stop selling and start helping.
  6. Avoid content saturation; brainstorm many angles of a topic. Tell different stories. Think Like A Journalist and write posts or produce videos on other angles of the topic. Dig deep to find rich content.
Multimedia Resource


Multimedia Book, Documentary, Podcast, Channel

Innovation and Entrepreneurship, Peter Drucker

Resource Links

The Tao of Twitter, Mark W. Schaefer


Twitter @MarkWSchaefer

Mark W Schaefer LinkedIn Profile

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Mark W. Schaefer on The Brand Journalism Advantage Podcast
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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

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