Using Social Media To Successfully Transform Business, Laura Rubinstein, TBJApodcast 30
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Brand Journalism, Marketing & More
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Laura Rubinstein on The Brand Journalism Advantage PodcastLaura Rubinstein is a marketing expert who shares social media strategies to successfully transform your business.  Plus top tips to grow your tribe of brand evangelists.

Laura Rubinstein is an award winning Social Media and Marketing Strategist. She is the author of the bestselling book: Social Media Myths Busted: The Small Business Guide To Online Revenue. Her mission is to help business owners, thought leaders, and coaches with an overwhelming “to do” list and guides them to THRIVE using savvy social media and time saving systems. She has optimized marketing plans for over 1,000 businesses. Her profit-generating strategies and popular blog at make her a highly-sought after speaker and consultant.

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Think Like A Journalist News Brief

“The social media revolution, is not the death of journalism as America always knew it; it’s the birth of a democratic movement that emphasizes some of journalism’s key factors: transparency, honesty, and giving a voice to the person who doesn’t have one.” Article by Ruth A Harper, for (An open academic journal that publishes the world of students from around the world).

Success Tip

Use the power of intention to create success in your personal life and business. Laura’s intention is to use social media to build initial relationships online but listen and learn how she transforms them into deeper meaningful relationships.

Give First. Provide resources and information for consumers.

Career Highlight

Wrote her first social media book: Social Media Myths Busted: The Online Guide To Small Business became a bestseller on her birthday in 2014.

Brand Journalism Advice
  1. What is your passion. How do you solve people’s problems?
  2. Build your tribe by writing content on your website and social platforms.
  3. Curate content on a topic and provide analysis of the articles and resources you post.
  4. Search social platforms and answer questions related to your business.
  5. Use Google+ and the Hangouts on Air. They’re free resources to help you build your tribe because your audience can engage with you in real-time.
  6. Check out Google’s new Help Outs (see video below).
  7. Do not build your entire online social presence on social platforms.
  8. Add video directly to Facebook. Direct uploads will be given greater priority in feeds.
  9. Create social good campaigns.
  10. Use collaboration: content plans must have engagement plans to be successful.
  11. Connect with influencers on Twitter and LinkedIn.
Multimedia Resource

iPhone, Evernote

Multimedia Book, Documentary, Podcast, Channel

The Brand Journalism Advantage Podcast

Social Media Myths Busted, Laura Rubinstein

The 7 Habits Of Highly Effective People, Stephen Covey

Resource Links

TBJA 013 Mitchell Stephens: The Changing World Of Journalism

Pay attention to campaigns that go viral, such as the ALS, Ice Bucket Challenge, See Phoebe Chongchua’s Challenge.

Google HelpOuts, See Phoebe Chongchua’s HelpOuts


Twitter @CoachLaura

Laura Rubinstein LinkedIn Profile

Laura’s Website

Social Buzz Club

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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

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