Helping Businesses Do Good, Katie Kerr, TBJApodcast 35
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Brand Journalism, Marketing & More
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Katie Kerr, B Lab, on The Brand Journalism Advantage PodcastKatie Kerr helps business do good in the world and become known for their great work through a non-profit she works for. Find out what it means to be a B Corp and why it’s important to your company and consumers.

Katie Kerr is the Director of Communications at B Lab, a nonprofit organization that serves a global movement to redefine success in business so that all companies compete not only to be the best in the world, but the best for the world. Based in Wayne, Pennsylvania, she daily shares the stories of people using business as a force for good.

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Think Like A Journalist Quote

“Ben and I built Ben & Jerry’s on the idea that business has a responsibility to the community and environment.” ~Jerry Greenfield.”

Success Tip

“To be successful ask the tough questions.  ”

Career Highlight

Joining B Lab and significantly growing the startup into the thriving organization that it is today. Listen to hear how it all began and what Katie had to do to create significant growth.

When It Didn’t Work

Lacked confidence and the ability to act as her own personal brand. Katie failed to speak up and stand up for herself. Listen to hear how she found correction and direction and become more successful personally and professionally.

Brand Journalism & Marketing Advice
  1. Building relationships with customers takes more than just selling quality products.
  2. Getting involved in cause-related marketing creates trust with consumers.
  3. Having a seal of approval from B Lab, helps consumers relate to companies.
  4. People choose products that align with their own personal brand.
Multimedia Resource


Book, Documentary, Podcast, Internet Channel


The Accidental Masterpiece, Michael Kimmelman

Resource Links

B Lab Assessment


Katie Kerr LinkedIn Profile

Twitter @KatieKSpeaks

B Lab, B Corporation Certification

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Katie Kerr on The Brand Journalism Advantage Podcast
Click to listen in iTunes


Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

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