Jon Levy, TBJApodcast 419
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Learn the four characteristics that will connect you with influencers from behavioral scientist, Jon Levy. Also, why thinking in the shower really does produce good ideas.

Jon Levy is a behavioral scientist best known for his work in Influence, networking, and adventure. He is affiliated with Kellogg School on Management doing research out of C Lab. He is the author of The 2 AM Principle: Discover the Science of Adventure, and the Founder of The Influencers, Inc, a secret dining experience and private community whose membership includes industry leaders ranging from Nobel laureates, Olympians, and celebrities, to executives, editors-in-chief, and even royalty.

Jon Levy is a behavioral scientist best known for his work in Influence, networking, and adventure. He is the author of The 2 AM Principle: Discover the Science of Adventure, and the Founder of The Influencers Dinner, a secret dining experience that has been attended by hundreds of industry leaders including Nobel laureates, Olympians, celebrities, executives, royalty, and more.


I was crushed by a bull in Pamplona.

Think Like A Journalist Quote

“It’s hard to do a really good job on anything you don’t think about in the shower.” —Paul Graham, YCombinator co-founder Click to Tweet.

Success Quote or Tip

The fundamental element that defines the quality of our lives are the people we surround ourselves with and the conversations that we have with them.  

Career Highlight

When Jon was in eighth grade he learned something shocking that would change his life forever. The heartbreaking lesson made him more successful.

When It Didn’t Work

When Jon first started the Influencers community he had a hard time with it. Jon didn’t grow up in in America so he didn’t completely understand the culture. He had to learn the language of “community”.  Find out what went wrong and what Jon learned from it. 

Top Tips Four Characteristics that Connect You with Influencers

Understand and empathize with influencers. Everyone wants influencers’s social clout, time, expertise, access, and money. To understand influencers and get them to trust you do the following:

Give without any expectation in return.

Novelty: show them something novel: anything that’s new and different, the brain responds differently and makes want people to explore it.

Curation: create opportunities for influencers to spend time with other exceptional influencers. 

Create awe/wonder: this makes people “re-evaluate their place in the Universe”.

What is one piece of technology, video, multimedia equipment, or app that you just can’t live without?

Streak extension for Gmail.

One book, documentary, blog, podcast, or Internet Channel to watch?

The Art of Charm Podcast

Louis Howe Podcast, The School of Greatness

Influence: The Psychology of Persuasion, Revised Edition

Thinking, Fast and Slow

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Twitter @JonLevyTLB

Jon Levy website

The 2 AM Principle: Discover the Science of Adventure

Mentioned In This Episode

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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

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