Joe Pulizzi, founder of the Content Marketing Institute, (CMI) shares how to make sure your business is not ignored. Plus how one big mistake caused him to change his career direction and successfully develop CMI.
The Content Marketing Institute is the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s third book, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less was named one of “Five Must Read Business Books of 2013” by Fortune Magazine.
Share the Show
Think Like A Journalist quote:
author of Brandscaping.
Success Tip
Write down goals for each area of your life from financial to fitness and then review them daily.
Fitness Tip
Sets fitness goals that help keep him on track for his fitness journey but also for his entrepreneurial life too. Joe runs three times a week and does two half-marathons a year.
Career Highlight
First Content Marketing World conference. See where and when the next event is happening, click here.
When It Didn’t Work
Joe got attached to a particular product that he thought consumers wanted but they didn’t. Find out what had to happen to get his business on track and how it changed the career path of his company.
Brand Journalism Advice
Joe’s steps to creating content marketing material:
Remember: Consumers want information that serves them. It takes time to build audiences. Content marketing is not a sprint, it’s a marathon.
- Fill the need.
- Be consistent with your content.
- Be human. Tell meaningful and relatable stories.
- Take a stance. Have a point of view.
- Remove the sale from all of your content.
- Be best of breed.
Multimedia Resource
Multimedia Book, Documentary, or Channel
Think and Grow Rich, Napoleon Hill
David and Goliath, Malcolm Gladwell
Resource Links
2015 Benchmark Research from CMI
Newsjacking, David Meerman Scott
TBJA 004: Richard Jurek On Selling The Moon & NASA’s Historic Marketing & Brand Journalism Campaign, click here to listen.
Spark, Qualcomm (Brand Journalism site)
GE Reports, Tomas Kellner, click here to listen to his interview on TBJA Podcast
TBJA Podcast, Episode 013, The Future of Journalism with Mitchell Stephens, click here to listen.
TBJA Podcast, Episode 000, Ian Dyason on Strategic Thinking, click here to listen.
No Worries! 5 Steps To Peace Even In Chaos by Phoebe Chongchua
John Lee Dumas, Entrepreneur On Fire
Examples Of Big Brands Buying Media Companies
Adorama buys JPG Magazine, see the site, read Joe’s article, click here.
L’Oreal buys Makeup.com
Kill The Messenger
Contact
Share the Show
