LinkedIn Strategies For Business Success, Jerome Knyszewski, TBJApodcast 55
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Jerome Knyszewski on The Brand Journalism Advantage PodcastJerome Knyszewski is a LinkedIn expert strategist. He shares how to become a social influencer and how to use LinkedIn for business success. Why your brand must be on LinkedIn.

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Jerome Knyszewski is the CEO of HeavyShift Marketing, LLC., a digital marketing agency that provides LINKEDIN marketing strategies. His company offers exclusive services to position, grow, protect, manage and market brands online. Working with clients to establish long-term, trusting relationships that induce MASSIVE growth, fast for companies in hospitality, automotive, construction, professional services, B2B start ups, and consultants. Jerome helps people learn LinkedIn Marketing Strategies for to leverage LinkedIn to benefit their company.

Think Like A Journalist Excerpt
Success Tip
Career Highlight
When It Didn’t Work
Brand Journalism & Marketing Advice on LinkedIn
  1. Use an email that is exclusively dedicated to LinkedIn.
  2. Complete your profile.
  3. Spend time to create your LinkedIn tagline so that it is compelling and interesting.
  4. Don’t make it a resume. Share what you do and how you can help others in a conversational way.
  5. Put links in the publication section to articles/posts you’ve written.
  6. Join LIONs (LinkedIn Open Network) groups, Journalists groups and, business interests groups.
  7. Keep your online reputation stellar.
  8. Link your LinkedIn profile to Slideshare.
  9. People watch you for three reasons: Love what you’re doing. Don’t care. Want a piece of pie.
Multimedia Resource

iPhone. LinkedIn app. Basecamp. Google business apps. ia Writer app. Voxer.

Book, Documentary, Podcast, Internet Channel

James Schramko: business podcast 

Resource Links

Slideshare (owned by LinkedIn)

Rescue Time


TBJA 044 Scott Eddy: Social Media Is A Lifesaver


Jerome Knyszewski LinkedIn Profile

Twitter @JeromeK007

Jerome Website,  TalkORM, Heavy Shift Reputation

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Jerome Knyszewski on The Brand Journalism Advantage Podcast
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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

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