How perfection can totally screw up your marketing. Marketer, Jennifer Badr shares 5 ways to not be a perfect marketer and why it works.
Jennifer Badr founder of That One Creative Studio…a marketing coaching company. After earning her Associate and Bachelor of Science in Graphic Design, she continued on to earn her MFA in Media Design & Master of Science in Internet Marketing. She loves authentic people, nature, music, Ireland and solitude.
Icebreaker
I am very introverted and socially awkward.
Think Like A Journalist Quote
We need to stop interrupting what people are interested in and be what people are interested in –Craig Davis
Success Quote or Tip
If you’re going through Hell, keep going. –Winston Churchill
Career Highlight
Jennifer studied guerrilla marketing and the science of Internet marketing. She got non-profits approved for the Google Ad program. She got them spend budgets up to $40,000 and many other perks.
When It Didn’t Work
Jennifer got a photography project that she thought she could completely handle but she wasn’t prepared. Hear how she learned “everybody is my teacher”.
Top Tips 5 Ways To Not Be A Perfect Marketer and Why It Works
- Show your struggles: be vulnerable.
- Ask for advice: people love to help. We all need it. Don’t act as though you don’t need it. Involve your network in your struggles… asking for advice is showing humanity.
- Don’t be afraid to show your humor: people like to know there’s a real person behind the brand.
- Listen: people want to be heard and empathized with. Know when to just listen. Let your network know you care
What is one piece of technology, video or multimedia equipment, or app that you just can’t live without?
Macintosh computers
One book, documentary, blog, podcast, or Internet Channel to watch?
Mastery, Robert Green
Contact
That One Creative Studio website
Mentioned In This Episode
TBJA 253 Selling For Introverts, Alen Mayer
Google.com/nonprofits
Thinkific online education
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