Using e-Learning To Scale Business, Isaac Tolpin, TBJApodcast 57
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Brand Journalism, Marketing & More
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Isaac Tolpin on The Brand Journalism Advantage PodcastIsaac Tolpin shares how the future of education is changing. Learn how thought leaders are using his software to create an extraordinary E-learning digital programs and modules.

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Isaac Tolpin is an entrepreneur, innovative leader and expert in leveraging technology to create truly interactive E-Learning experiences. He’s the co-founder and CEO of Choose Growth, a pioneering media company and Co-founder of Throwing Boulders that creates technology solutions. His visionary leadership has positioned both companies to create a positive disruption in the E-Learning industry by producing digital interactive learning experiences people love to consume.

Think Like A Journalist Quote

“Think beyond the traditional press release and seek out high-quality content that can be shared by brand loyalists or someone who has never heard of your brand.” ~Lisa Buyer, editor of SocialPR Chat. Source.

Success Tip

People want to make an impact in the world. In order to do that, you have to find a way to scale your business.

Career Highlight

Isaac found that he was successful but something was missing in his life. He started “thinking different” after lots of personal development which lead him to start a business in eLearning which today empowers thought leaders.

When It Didn’t Work

You must be focused. Isaac learned the hard way to limit what the company does so it can be the best at a few things.

Brand Journalism & Marketing Advice
  1. Productive Thinking vs. Reproductive Thinking. Think clearly about what you need to do for the growth you need in future years. Reproductive thinking is merely reactionary thinking. Aim for productive thinking.
  2. Pursue significance. Make your customers feel like they’re part of something bigger. Create a vision for your tribe.
  3. Make a difference in the world.
  4. Have a focused effort. Say “no” to things that don’t match your vision.
Multimedia Resource


Book, Documentary, Podcast, Internet Channel

Good To Great, Jim Collins

Resource Links

Tribes, Seth Godin

Thinking For A Change, John C. Maxwell

The Pumpkin Plan, Mike Michalowicz

Thank You Economy, Gary Vaynerchuk


Isaac Tolpin LinkedIn Profile

Twitter @IsaacTolpin

Twitter @ChooseGrowth

Choose Growth Website

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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

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