In a perfect world…what do you want your audience to do?
Hi, I’m Phoebe Chongchua with your Fit Biz Tip. This is the third video in a series of three that focuses on the final phase: the call-to-action.
If you’re just tuning in, be sure to go back and watch the segments on Opening Lines and the WHY. Those videos help prepare your business story for the final part: the directive….the action you’d like your targeted audience to take. See video one: Opening Lines. See video two: What’s Your WHY?
Getting consumers to this point requires information, engagement, nurturing, and a level of trust. While consumers may not at this point trust you 100 percent, they at least need a level of confidence in you, your services, your company, and that what you’re offering will help solve their problem.
That’s why the first two videos (on opening lines and your why) are important.
At this stage, though, the call-to-action must be clear, concise, and simple.
So, how do you make a call-to-action effective? it’s a good idea to roll in text that has your call-to-action and a static graphic at the end of your video.
Try using some of these action cues:
Subscribe or Register: direct viewers to your Youtube Channel, upcoming Webinar or live seminar.
Watch more: in TV news we call this a “tease”. At the end of one news block, we “tease” stories from the next segment block so that viewers will stick around despite the commercials. You can “tease” your next video. Be sure to add an annotation in YouTube to link to that video to make it simple for your viewers.
Likes/Shares: yes, sometimes just asking your viewers to help you spread the word will get them to take action.
Ask for comments or ask a question: the more you can get your viewers to participate, the greater chance you have to learn about their needs and solve their problems. So be sure to try asking for comments in some of your videos. When you ask a question, remind the audience to reply in the comments section below.
Contests/Giveaways: direct your viewers to your website to participate. However, don’t violate YouTube’s Terms Of Service by trying to incentivize clicks on video features by giving away prizes for likes.
I’m Phoebe Chongchua. Thanks for watching this week’s Fit Biz Tip. If there’s a topic you’d like covered visit AskPhoebe.info and I’ll work to get your question answered in our Fit Biz Tips. Subscribe to get our next video to help you brand and grow your business.
Now, Go Think Like A Journalist!
Note: Follow me for marketing and content resources to grow your company. Join the conversation by commenting below or by visiting AskPhoebe.info. See the first Fit Biz Tip in this video series: Opening Lines.
Phoebe Chongchua is a multimedia Brand Journalist who teaches: Think Like A Journalist, To Increase Your Bottom Line. She is also the Host of The Brand Journalism Advantage Podcast which features interviews with thought leaders from around the globe on marketing, brand journalism, and entrepreneurship. After 15 years in TV News as an Anchor/Reporter, Phoebe founded PCIN.TV. The Internet TV Station airs video stories from her online publications: Live Fit Magazine and The Plant-Based Diet as well as curates content from other sources. As a brand storyteller, Phoebe produces business videos, articles, and photos to engage consumers and create brand evangelists. Learn more:TheBrandJournalismAdvantage.com
Contact Phoebe to get started on your Brand Strategy.