Brand Journalism Changed A Hotel's Culture Ian Lyons, TBJApodcast 65
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Ian Lyons on The Brand Journalism Advantage PodcastIan Lyons, a digital director, shares why you must learn to ask WHY repeatedly. Plus, how a brand journalism campaign changed a hotel’s culture, its products, and services, and positively impacted its profit margin. 

Ian Lyons is a consultant digital director who has a 25 year technology career spanning the globe and organizations from startups to the largest private and government institutions. Recently he has delivered compelling digital experiences for The Cool Hunter, P&O Cruises, Sydney Festival and Traders Hotels (Shangri-La).

Think Like A Journalist Quote

“We are all storytellers. We all live in a network of stories. There isn’t a stronger connection between people than storytelling.” ~Jimmy Neil Smith, Director of the International Storytelling Center.

Success Tip

Be curious and work from first principles.

Career Highlight

Working on a brand journalism campaign that changed a large hotel’s culture, its products, services, and profitability.

When It Didn’t Work

Find out what Ian did when a supplier he recommended to a top client didn’t deliver.

Brand Journalism, Marketing & Technology Advice
  1. Enterprise software is becoming more visual.
  2. You must be able to adapt to the changing behaviors of customers in a digital world.
  3. Using face recognition software is becoming more popular and is more engaging for users.
  4. Technology and social media can have a negative impact. There’s no where to allow the expression of real sadness and a life that’s not going so well. Most of the time people put their best foot forward in social media. Ian believes this can lead to depression as other people compare their lives to others.
  5. The more you can empathize with customers the greater chance of surviving and thriving of business.
  6. Measure actual behavior and deliver products and services that meet serve those customers.
  7. Pay attention to micropayments. The future of ecommerce will make use of micropayment systems.
Multimedia Resource


Book, documentary, podcast, Internet Channel

Resource Links

Simon Sinek


Ian Lyons LinkedIn Profile

Twitter @IanLyons

Skype: ianlyons

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Ian Lyons on The Brand Journalism Advantage Podcast



Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

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