Strategic Thinking, Ian Dyason, TBJA 8
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Ian Dyason headshot on The Brand Journalism Advantage Podcast

Ian Dyason is the founder and CEO of A I Training & Consulting. Ian is a strategic thinker who developed a strategic decision-making program that uses strategic thinking to make the right decision every time. Find out how brand journalism and his model increase revenue.

Over the past 15 years, Ian has facilitated strategic planning sessions for Fortune 500 companies as well as government agencies, helping them plot new businesses, map change and deliver results. Some of the clients he has worked with include AIG, Brunei Shell Petroleum, BP, Bank of Tokyo, Dell, Mitsubishi Corporation, National University of Singapore, Singapore Airlines, and UBS.

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See the Show Notes.

Think Like A Journalist Quote

~Christopher Hitchens, British-American Author, Journalist.

Success Tip

“We can’t solve problems by using the same kind of thinking we used to create them.” Albert Einstein

Fitness Habit

Find out why Ian jog’s three times a week by the beach…it’s not just for fitness.

Career Highlight

After writing one blog post per day for six weeks, his blog organically became number one on google. One article reached 78,000+ views nearly overnight.

When It Didn’t Work

Lack of growth in his company over a five-year period. Ian was not looking closely at his business. He also needed to make one critical change.

Brand Journalism Advice
  • Work on your business, not in it.
  • Be relevant.
  • Write brand journalism content every single day.
  • Publish content consistently.
  • Assign the right role to the person with the right skill set in your company.
  • Know when you need to let go of something to work on something else.
  • Uses a strategic thinking model containing 5 elements to make the right decisions every time.

  1. Be focused.
  2. Systems thinking (not problems, instead situations. All situations are in systems) Identify focal points = centers of gravity.
  3. Thinking in time. Understanding where you came from. To look ahead, you must know where you came from.
  4. Reframing. Look at situation in several different frames and perspectives.
  5. Create hypothesis, test, find out what works and what doesn’t and then put what works into practice.
Think Like A Journalist

Look at the drivers of the company, what draws clients and what loses clients. Then, look at a bright spot within the company and then look at what made it successful and then replicate that.

Multimedia Resource

Macbook Air

Multimedia Book, Documentary, Channel

TED Talks

Resource Links

AITC,  Singpore


Ian Dyson LinkedIn Profile

Twitter @IanDyason


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Ian Dyason on The Brand Journalism Advantage Podcast
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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at