Ian Dyason is the founder and CEO of A I Training & Consulting. Ian is a strategic thinker who developed a strategic decision-making program that uses strategic thinking to make the right decision every time. Find out how brand journalism and his model increase revenue.
Over the past 15 years, Ian has facilitated strategic planning sessions for Fortune 500 companies as well as government agencies, helping them plot new businesses, map change and deliver results. Some of the clients he has worked with include AIG, Brunei Shell Petroleum, BP, Bank of Tokyo, Dell, Mitsubishi Corporation, National University of Singapore, Singapore Airlines, and UBS.
Share this Show
Think Like A Journalist Quote
~Christopher Hitchens, British-American Author, Journalist.
“We can’t solve problems by using the same kind of thinking we used to create them.” Albert Einstein
Find out why Ian jog’s three times a week by the beach…it’s not just for fitness.
After writing one blog post per day for six weeks, his blog organically became number one on google. One article reached 78,000+ views nearly overnight.
When It Didn’t Work
Lack of growth in his company over a five-year period. Ian was not looking closely at his business. He also needed to make one critical change.
Brand Journalism Advice
- Work on your business, not in it.
- Be relevant.
- Write brand journalism content every single day.
- Publish content consistently.
- Assign the right role to the person with the right skill set in your company.
- Know when you need to let go of something to work on something else.
- Uses a strategic thinking model containing 5 elements to make the right decisions every time.
- Be focused.
- Systems thinking (not problems, instead situations. All situations are in systems) Identify focal points = centers of gravity.
- Thinking in time. Understanding where you came from. To look ahead, you must know where you came from.
- Reframing. Look at situation in several different frames and perspectives.
- Create hypothesis, test, find out what works and what doesn’t and then put what works into practice.
Think Like A Journalist
Look at the drivers of the company, what draws clients and what loses clients. Then, look at a bright spot within the company and then look at what made it successful and then replicate that.
Multimedia Book, Documentary, Channel
Share this Show