How Writing Attracts Clients, Linda Dessau, TBJApodcast 227
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Learn what writing can do for your lead generation. Linda Dessau specializes in the wellness industry find out what you need to do to build a successful writing career and how to use writing to build your business in any industry.

Linda Dessau is the author of Write Your Way to More Clients Online and the founder of Content Mastery Guide, where she helps wellness clinics and their practitioners attract new clients with a great clinic blog. She provides blog writing, blog editing, blog training, and blog management, so you get all the benefits of blogging with none of the headaches.

Think Like A Journalist Quote

One of the Internet’s strengths is its ability to help consumers find the right needle in a digital haystack of data. ~Jared Sandberg

Success Quote

Outreach. Reach out and connect to make more meaning in the existing relationships. Let people know what you can do and how you can help.

Career Highlight

Launching her writing business.

When It Didn’t Work!

Linda let herself be steered to more general markets instead of following her passion and desire to serve a particular client.

How Writing Attracts Clients  

  1. Create a set of topics (categories) for the blog that match what you want your clinic to be known for in the community.
  2. Understand the problems and questions of your ideal clients and be sure each blog post answers one of these. Focus on your audience, not your business.
  3. Have each member of the team create unique content highlighting their specialty, experience, and discipline.
  4. Put one team member in charge of keeping a regular blogging schedule, or hire an outside expert to manage the process.
  5. Promote each post widely on social media and through email, both from the company accounts and each team member’s personal networks.

Multimedia Resource

Wunderlist app


Social Media Explained by Mark W. Schaffer


Content Mastery Guide Website

Twitter @LindaDessau

Mentioned In This Episode

TBJA 031 Mark W Schaefer: Using Twitter & Your Own Voice To Grow Business

TBJA 152 How To Make SEO Easier & Understand Google Analytics, Eric Enge

TBJA 064 David Reich: SEO Is Synonymous With Content Marketing

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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

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