How To Think Like A Brand For Success, Jim Joseph, TBJApodcast 212
Listen to the Episode Below (00:25:36)
Brand Journalism, Marketing & More
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How to think like a brand and why it’s vital to your company.

To be successful, Jim Joseph says you have to think like a brand. Find out what he says are critical steps to give your company gain a competitive advantage.

Consumers are demanding brands be transparent.

As the Chief Integrated Marketing Officer and President of the Americas for Cohn & Wolfe, Jim brings over 25 years of consumer marketing leadership, bold management prowess, and a fine head of hair to the agency. Jim’s an award-winning author of The Experience Effect series; an adjunct instructor at New York University; and a member of the Board of Directors for the number one branding school in the country, The Brandcenter at VCU. 

Think Like A Journalist Quote

Success Tip

Write a short tagline for your business.

Career Highlight

Jim reinvented a Johnson & Johnson product and turned it into a great success. Find out what the product was why it wasn’t working and what made the relaunch work so well in the marketplace.

When It Didn’t Work!

Find out the lesson Jim learned about consumers when he was trying to launch another product.

How To Think Like A Brand For Success

  1. Self-definition.
  2. Write and look at your goals.
  3. Be consistent.
  4. Don’t be afraid to communicate and share.

Multimedia Resource

Internet Source For News

Google news


Cohn & Wolfe website

Twitter @JimJosephExp

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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

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