How to think like a brand and why it’s vital to your company.
To be successful, Jim Joseph says you have to think like a brand. Find out what he says are critical steps to give your company gain a competitive advantage.
Consumers are demanding brands be transparent.
As the Chief Integrated Marketing Officer and President of the Americas for Cohn & Wolfe, Jim brings over 25 years of consumer marketing leadership, bold management prowess, and a fine head of hair to the agency. Jim’s an award-winning author of The Experience Effect series; an adjunct instructor at New York University; and a member of the Board of Directors for the number one branding school in the country, The Brandcenter at VCU.
Think Like A Journalist Quote
Success Tip
Write a short tagline for your business.
Career Highlight
Jim reinvented a Johnson & Johnson product and turned it into a great success. Find out what the product was why it wasn’t working and what made the relaunch work so well in the marketplace.
When It Didn’t Work!
Find out the lesson Jim learned about consumers when he was trying to launch another product.
How To Think Like A Brand For Success
- Self-definition.
- Write and look at your goals.
- Be consistent.
- Don’t be afraid to communicate and share.
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