TBJA 101 How To Do Mobile Marketing Right With Jamie Turner

How To Do Mobile Right with Jamie Turner
Listen to the Episode Below (00:33:46)
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Jamie Turner shares how he is 25% smarter because of one thing he does daily. Find out what he calls “the game changer for his business”. Plus how to do mobile marketing before your competitor does.

Jamie Turner is an internationally-recognized author and marketing thought leader who has helped The Coca-Cola Company, AT&T, CNN and other global brands tackle complex marketing problems. He is the CEO of 60 Second Communications, a full-service marketing agency that has worked with The Coca-Cola Company, Holiday Inn, Maid Brigade and others. He is also the founder of 60SecondMarketer.com, an online magazine that provides tips and techniques for marketers around the globe. Jamie is a regular guest on CNN and HLN on the topics of social media, mobile marketing and branding. He is also the co-author of Go Mobile, which was the #1 best-selling mobile marketing book on Amazon when it was first released, and also How to Make Money with Social Media, which has just been released in its second edition.

Think Like A Journalist Quote

“When strategy, culture, and brand harmonize, they amplify one another and resonate loud and clear.”
―Kate O’Neill, Lessons from Los Gatos: How Working at a Startup Called Netflix Made Me a Better Entrepreneur

Success Tip or Quote

Learn to meditate.

Career Highlight

Getting his book published by a mainstream publisher. Hear how Jamie got his first book deal.

Learn what Jamie did in his early days of his career that made him standout from everyone else and what that taught him about his unique selling position.

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When It Didn’t Work

Listen to Jamie share what didn’t work for him. He shares insights into the times he’s stumbled and fallen but learned to pick himself up and try again. Find out why his online university didn’t work and what he learned from the process.

Top Tips
  1. Get into mobile or your competitors will greet your clients.
  2. Don’t get overwhelmed by mobile. It’s not that hard but does require you to do your homework.
  3. Understand the platform within mobile marketing: mobile Website, mobile paid search, SMS, mobile display (banner ads), proximity marketing, location-based services.
Multimedia Resource

Groove Tube Condenser Mic

Podcast

Tim Ferris Podcast

Resource Links

10% Happier, Dan Harris

Contact

60 Second Communications

Twitter @AskJamieTurner

60 Second Marketer

 

 

 

 

About The Author

Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at ThinkLikeAJournalist.com

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