How Stories Sell, Jonathan Chiriboga, TBJApodcast 84
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Jonathan Chiriboga on The Brand Journalism Advantage PodcastHow an always-be-learning attitude helps businesses embrace change, stay cutting-edge, and thrive. Plus, my guest, Jonathan Chiriboga, shares how stories are helping sell power tools at The Home Depot.

Jonathan Chiriboga is a senior marketing leader that specializes in digital and social media marketing. He has over 10 years of experience working for some of the most amazing brands on both client and agency side; brands such as  Canadian luxury retailer Holt Renfrew, Mercedes-Benz, Audi, Shoppers Drug Mart, General Motors and he is currently at The Home Depot as a Marketing Manager for Power Tools. In 2014, Jonathan was nominated by best-selling author Scott Stratten, author of UnMarketing to be on marketing guru Mark W. Schaefer’s list of 70 Rising Social Media Stars for his work in the social space. He also sits on the Digital Marketing Council for The Canadian Marketing Association.  Jonathan’s love for writing and sharing his knowledge, insights and experience led him to turn on his digital pen in 2012 and create, his personal platform where he blogs about marketing, personal-branding, leadership and reviews business books. He is a self-proclaimed marketing nerd, guest blogs on several millennial blog sites and gets invited to speak at a lot of student-led marketing conferences.

Think Like A Journalist Quote

Success Tip

Career Highlight

Being named on Mark W. Schafer’s list of 70 Rising Social Media Stars. Find out how Jonathan’s blog that he started in 2012 helped him connect with thought leaders and industry experts.

When It Didn’t Work

Jonathan got to a point where he felt he could do it all on his own and that he knew it all. Hear how Jonathan learned a humbling and valuable lesson that has improved his career and helped him grow personally.

Marketing Advice
  1. The largest growing segment in power tools is the Do-It-Yourself sector.
  2. Seek to make information easily accessible for consumers to make a purchase decision by using content that answers questions.
  3. Solve the customers problem.
  4. Retailers need to strive to infuse technology and personalized service that best helps the customer.
  5. Embed video in Twitter.
  6. Create a video blog that answers your customer questions.
Multimedia Resource



Crush It! Gary Vaynerchuk

UnMarketing, Scott Stratten

Resource Links

TBJA 031 Mark W Schaefer: Using Twitter & Your Own Voice To Grow Business


Jonathan Chiriboga Blog

Twitter @JonChiriboga

Jonathan Chiriboga on The Brand Journalism Advantage Podcast
Click to listen in iTunes

Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

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