Hamid Ghanadan has dedicated his career to understanding the scientific mind and the culture of science. A Biochemist himself, he has spent the past 18 years understanding how scientists think, make decisions, and how to positively influence them using brand journalism.
Hamid Ghanadan is the author of the 2012 book, “Persuading Scientists: Marketing to the World’s Most Skeptical Audience”, which is the only book in the business literature that focuses on the science market. His firm, The Linus Group provides strategy consulting and marketing for companies in the life sciences, medical devices, diagnostics and bio-therapies. Hamid is a frequent speaker at science industry events, and was recently invited to participate at a TEDx event at MIT (TEDxCambridge 2014).
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Think Like A Journalist Newsbrief
According to the 2013 report of the Media Research Center on the state of the news media, the newspaper industry has seen a 30 percent decline in newsroom staff over the past decade and TV viewership is also declining.
“Discovery consists of seeing what everyone else is seeing and thinking what no one else has thought.” -Quote from Linus Group Click to tweet!
A long uphill walk early every morning. It helps bring clarity to his mind and focus to his day.
Epiphany right before entering the stage of the TEDx event in Cambridge.
When It Didn’t Work
Company took on projects that it shouldn’t have and misstepped on the client’s behalf. Hear the life-changing lesson Hamid learned.
Brand Journalism Advice
- Marketing to scientists using brand journalism means connecting with them on an emotional level first, then relating transparent truths to them in a systematic way.
- Focus on the story.
- Nurture the story.
- Create an experience so others can feel and experience it.
Multimedia Book, Documentary, Channel
Persuading Scientists: Marketing To The World’s Most Skeptical Audience by Hamid Ghanadan
Hamid Ghanadan’s TEDx Talk, Cambridge
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