Every business wants to get into the news but few know the key to doing it. David Meerman Scott shares how “newsjacking” catapults your brand into real time news stories.
No one knows more about using the new Real-Time tools and strategies to spread ideas, influence minds and build business than David Meerman Scott. He’s a sales and marketing strategist who has spoken on all seven continents and in over 40 countries to audiences of the most respected firms, organizations and associations.
David is the author of 10 books–three are international bestsellers–and is best known for “The New Rules of Marketing & PR”, now in its 5th edition, which has been translated into 26 languages and is a modern business classic with over 350,000 copies sold so far. He’s also the founder of the Newsjacking movement. Newsjacking is the art and science of injecting your ideas into a breaking news story to generate tons of media coverage, get sales leads, and grow business.
Think Like A Journalist Quote
“Freedom of the press is guaranteed only to those who own one.” –A.J. Libeling, author
Put your content out when the media needs it.
David shares an interesting story about getting his Twitter question answered by President Obama on live TV but he’s most proud of the success he’s had from his popular book The New Rules Of Marketing & PR.
When It Didn’t Work!
David was fired from a company hear how this slump turned into a big win for him.
Getting Your Business In The News With Newsjacking
- Real time: you have to be quick, jump on the story.
- Pre-approval from bosses that if story breaks, you can publish on it.
- Be careful of stories with negative connotation.
- Don’t capitalize on tragedy in the news.
- Always seek to help.
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