TBJA 022 Ed Alexander: How To Use Graphics & LinkedIn To Grow Your Brand

How To Use Graphics & LinkedIn To Grow Your Brand, Ed Alexander, TBJApodcast 22
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Ed Alexander headshot, interview on The Brand Journalism Advantage PodcastEd Alexander shows how graphics and LinkedIn can help rapidly grow your brand. Plus how he used brand journalism to help turn his now health around.

Ed Alexander is a sales, marketing and service leader with international executive experience building the people, process and technology layers of winning product teams.  He is a cum laude graduate of Berklee College’s Education program, with a 2 year master’s level honors diploma from Babson College in Business and Banking.

Share this Show @fanfoundry on using #brandjournalism with #LinkedIn and why #graphics are more important than headlines.

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Think Like A Journalist quote

“Humans are not ideally set up to understand logic; they’re ideally set up to understand stories.” ~Roger C. Shank. One of the world’s leading researchers in Artificial Intelligence.

Success Tip

CHAOS = Customers Have Altered Our Strategy

Fitness Habit

Uses Fitbit and used Brand Journalism to help him convince medical doctors regain his health.

Career Highlight

Started as a people person in an HR career. Ed quickly discovered that high-level policy decision creates street level execution challenges. This required fast adoption of tech skills  (networking, email, webdev, data/math crunching) and to be able to analyze real world information and use it as input to practical implementation of policy decisions. This ultimately grew the bank he was working for

from three to more than 15 locations within eight years.

When It Didn’t Work

Just six months into an HR executive job at a leading community bank, Ed discovered that policy changes he proposed and which the eTeam ratified led to a complete invalidation of decision sytem operations. This required him to quickly learn the world of database programming, spreadsheet analysis, security systms and PR world.

Multimedia Resource

Mobilephone.

One book, documentary or channel

TED Talks.

Altimeter Group

Brand Journalism Advice

3 key elements to engage consumers:

1. Remember that headlines are not the most important tool to catch attention.

2. Use visual communication.

3. Make your summary paragraph powerful.

Brand Journalism SlideShare presentation

Resource Links

Wild Film Trailer

Torrey Pines State Reserve

The Quantified Self (Meetup Groups)

Contact

Twitter: @FanFoundry

Ed Alexander LinkedIn Profile

Fan Foundry

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Ed Alexander collage interview on The Brand Journalism Advantage Podcast

Click to listen in iTunes

About The Author

Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at ThinkLikeAJournalist.com

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