Ed Alexander shows how graphics and LinkedIn can help rapidly grow your brand. Plus how he used brand journalism to help turn his now health around.
Ed Alexander is a sales, marketing and service leader with international executive experience building the people, process and technology layers of winning product teams. He is a cum laude graduate of Berklee College’s Education program, with a 2 year master’s level honors diploma from Babson College in Business and Banking.
Share this Show @fanfoundry on using #brandjournalism with #LinkedIn and why #graphics are more important than headlines.
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Think Like A Journalist quote
“Humans are not ideally set up to understand logic; they’re ideally set up to understand stories.” ~Roger C. Shank. One of the world’s leading researchers in Artificial Intelligence.
Success Tip
CHAOS = Customers Have Altered Our Strategy
Fitness Habit
Uses Fitbit and used Brand Journalism to help him convince medical doctors regain his health.
Career Highlight
Started as a people person in an HR career. Ed quickly discovered that high-level policy decision creates street level execution challenges. This required fast adoption of tech skills (networking, email, webdev, data/math crunching) and to be able to analyze real world information and use it as input to practical implementation of policy decisions. This ultimately grew the bank he was working for
from three to more than 15 locations within eight years.
When It Didn’t Work
Just six months into an HR executive job at a leading community bank, Ed discovered that policy changes he proposed and which the eTeam ratified led to a complete invalidation of decision sytem operations. This required him to quickly learn the world of database programming, spreadsheet analysis, security systms and PR world.
Multimedia Resource
Mobilephone.
One book, documentary or channel
Brand Journalism Advice
3 key elements to engage consumers:
1. Remember that headlines are not the most important tool to catch attention.
2. Use visual communication.
3. Make your summary paragraph powerful.
Brand Journalism SlideShare presentation
Resource Links
Wild Film Trailer
The Quantified Self (Meetup Groups)
Contact
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