Attracting Consumers Through Niche Blogs, Douglas Burdett, TBJApodcast 25
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Douglas Burdett on The Brand Journalism Advantage Podcast (headshot)Douglas Burdett explains why it’s important to hire a brand journalist and how niche blogs attract consumers. Plus how to not only Think Like A Journalist but also think like a consumer.

Douglas Burdett is a graduate of Virginia Military Institute and was a U.S. Army artillery officer for three years in Germany. After earning his MBA, he worked in New York City on Madison Avenue at top 10 agencies JWT and Grey Advertising. In 2001, he founded his company, Artillery. He is listed on B2B Marketing Insider’s Top 50 B2B Marketing Influencers On Twitter.


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Think Like A Journalist quote
Success Tip Or Quote
Career Highlight
Brand Journalism Advice
  1. Define your buyer persona.
  2. What obstacles are there?
  3. Content is King; Context is Queen.
  4. Solve problems for your consumers.
  5. Have lead capture software.
  6. Track your efforts to see which posts and content generates leads and close sales.
  7. Explore the lifetime value of a customer and what’s the cost of acquiring the customer.
  8. Post to your Website first.  
Multimedia Resource

Blogging software. WordPress.

Book, Documentary, Podcast, Internet Channel

The New Rules Of Marketing and PR, 4th edition (or most recent edition), David Meerman Scott

Real-Time Marketing & PR, David Meerman Scott

Platform: Get Noticed In A Noisy World, Michael Hyatt.

TBJA 004: Richard Jurek On Selling The Moon & NASA’s Historic Marketing & Brand Journalism Campaign

Resource Links

Free eBook: 6 Marketing Metrics Your Boss Actually Cares About 

Measuring The Effect Of Your Marketing On Sales

Ogilvy On Advertising, David Ogilvy

Control, Alt, Delete: Reboot Your Business, Mitch Joel

Michael Gass, Fueling Ad Agency New Business

TBJA 018 Bill Belew: Using Web Content To Increase Traffic & Business

TBJA 019 Rakhal Ebeli: Connecting Brands & Journalists Via Newsmodo

TBJA 004: Richard Jurek On Selling The Moon & NASA’s Historic Marketing & Brand Journalism Campaign


Twitter: @ArtilleryMarket

Marketing for Defense Contractors

Twiter: @DouglasBurdett 

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Douglas Burdett on The Brand Journalism Advantage Podcast (photo collage)
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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

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