Douglas Burdett explains why it’s important to hire a brand journalist and how niche blogs attract consumers. Plus how to not only Think Like A Journalist but also think like a consumer.
Douglas Burdett is a graduate of Virginia Military Institute and was a U.S. Army artillery officer for three years in Germany. After earning his MBA, he worked in New York City on Madison Avenue at top 10 agencies JWT and Grey Advertising. In 2001, he founded his company, Artillery. He is listed on B2B Marketing Insider’s Top 50 B2B Marketing Influencers On Twitter.
Share this Show
Think Like A Journalist quote
Success Tip Or Quote
Career Highlight
Brand Journalism Advice
- Define your buyer persona.
- What obstacles are there?
- Content is King; Context is Queen.
- Solve problems for your consumers.
- Have lead capture software.
- Track your efforts to see which posts and content generates leads and close sales.
- Explore the lifetime value of a customer and what’s the cost of acquiring the customer.
- Post to your Website first.
Multimedia Resource
Blogging software. WordPress.
Book, Documentary, Podcast, Internet Channel
The New Rules Of Marketing and PR, 4th edition (or most recent edition), David Meerman Scott
Real-Time Marketing & PR, David Meerman Scott
Platform: Get Noticed In A Noisy World, Michael Hyatt.
TBJA 004: Richard Jurek On Selling The Moon & NASA’s Historic Marketing & Brand Journalism Campaign
Resource Links
Free eBook: 6 Marketing Metrics Your Boss Actually Cares About
Measuring The Effect Of Your Marketing On Sales
Ogilvy On Advertising, David Ogilvy
Control, Alt, Delete: Reboot Your Business, Mitch Joel
Michael Gass, Fueling Ad Agency New Business
TBJA 018 Bill Belew: Using Web Content To Increase Traffic & Business
TBJA 019 Rakhal Ebeli: Connecting Brands & Journalists Via Newsmodo
TBJA 004: Richard Jurek On Selling The Moon & NASA’s Historic Marketing & Brand Journalism Campaign
Contact
Marketing for Defense Contractors
Share this Show
