TBJA 016 Chuck Patterson: Professional Athlete On Sports Branding & Great White Viral Video

Brand Journalism & Sports Companies, Chuck Patterson, TBJApodcast 16
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Chuck Patterson shares his successful professional athlete career journey and how he learned a valuable lessons in sports branding after losing a major sponsorship. Plus what a great white shark did for his career. Chuck Patterson is a professional athlete from California. For the past 25 years he’s been an all around sportsman including extreme…

TBJA Bonus#1 John Lee Dumas: Igniting The World Of Podcasting

Entrepreneur On Fire Founder Creates Lucrative Podcast Career, John Lee Dumas, TBJApodcast Bonus
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In this special bonus episode, John Lee Dumas shares how he became a hugely successful podcaster in under two years, where he thinks podcasting is headed, and what's coming up next for him. John Lee Dumas is the Founder and Host of EntrepreneurOnFire, a business podcast that interviews today's most inspiring and successfulEntrepreneurs 5-days a…

TBJA 015 Mark Gurman: Apple Reporter Shares Tech News

Apple Reporter Shares Tech News, Mark Gurman, TBJApodcast 15
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Mark Gurman talks about his early experiences as a journalist and how he has run an extremely successful blog at a young age. Tune in to this podcast to find out what Mark has to say about Apple products as well as how to run a business using journalistic techniques. Mark Gurman is an award…

TBJA 014 Larry Light: How He Turned Around McDonald’s Using Brand Journalism

How Brand Journalism Turned McDonald's Around, Larry Light, TBJApodcast 14
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Larry Light shares marketing and business expertise from his days as Chief Marketing Officer with McDonald's and it's incredible brand recovery. He shares key insights about what works in brand journalism and why as well as vital tips from his new book, "Six Rules For Brand Revitalization". Larry Light is the Chief Executive Officer of Arcature, a…

TBJA 013 Mitchell Stephens: The Changing World Of Journalism

The Changing World of Journalism, Mitchell Stephens, TBJApodcast 13
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Mitchell Stephens is a forward-thinking journalist and professor who challenges traditional rules and, in this podcast, he delivers insight on the changing world of journalism and what it means to all of us. Mitchell Stephens is the author of "A History of News", an extended history of journalism that has been translated into four languages…

TBJA 012 Heather Head: Key Brand Journalism Tips & Building A Successful Company

Brand Journalism Tips, Heather Head, TBJApodcast 12
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Heather Head reveals three key brand journalism tips. Plus how to find clarity in your work and how she successfully built her company, Scopcity. Heather Head is a Nationally published author with more than twelve years of B2B marketing experience. Her passion for storytelling launched a freelance career in 2001. At that time she had a new…

TBJA 011 Angela Tague: How To Get The Best Freelance Writing Assignments

How To Get The Best Freelance Writing Assignments, Angela Tague, TBJA 11
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Angela Tague talks about how to connect with consumers to build trust and how freelance writers can get great leads through social media. She also shares how she had to overcome health challenges to keep her business thriving. Angela Tague has been working in news writing and photography since 1998. Continuing her passion, today, she is a…

TBJA 010 Amani Channel: Using Video To Build Trust With Consumers

Using Video To Build Trust With Consumers, Amani Channel, TBJA 10
Listen to the Episode Below (00:40:18)
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Amani Channel, a former TV journalist, shares how to find stories within a company, create video content, and use it to build trust with consumers and increase business. Amani Channel is a broadcaster, an educator, an award-winning storyteller, a video producer, and a communications professional. He helps brands, nonprofits, individuals and students tell traditional and digital stories. During…

TBJA 009 Lisa Arledge Powell: Using Brand Journalism To Create A Healthy Brand

Healthy Brand With Brand Journalism, Lisa Arledge Powell, TBJA 9
Listen to the Episode Below (00:33:02)
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Lisa Arledge Powell gives advice on how to have more success at getting information to the public on a much larger scale using brand journalism and traditional media collaboration. She shares her personal experiences and useful tips that will prepare you for success whether you are a CEO of a company or a brand journalist.…

TBJA 008 Ian Dyason: How Strategic Thinking Grows Your Business

Strategic Thinking, Ian Dyason, TBJA 8
Listen to the Episode Below (00:49:30)
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Ian Dyason is the founder and CEO of A I Training & Consulting. Ian is a strategic thinker who developed a strategic decision-making program that uses strategic thinking to make the right decision every time. Find out how brand journalism and his model increase revenue. Over the past 15 years, Ian has facilitated strategic planning…