TBJA 021 Joe Pulizzi: On How To NOT Be Ignored By Consumers

How To Not Be Ignored By Consumers, Joe Pulizzi, TBJApodcast 21
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Joe Pulizzi, founder of the Content Marketing Institute, (CMI) shares how to make sure your business is not ignored. Plus how one big mistake caused him to change his career direction and successfully develop CMI. The Content Marketing Institute is the leading education and training organization for content marketing, which includes the largest in-person content…

TBJA 020 Dave Thompson: Getting Paid To Travel & Write

Getting Paid To Travel & Write, Dave Thompson, TBJApodcast 20
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David Thompson enjoys traveling all around the world and gets paid to do it. In this episode, he describes his journey from adventurer to travel writer and entrepreneur. He also talks about his wine project in Napa and how travel companies can tell their stories. To hear more listen in! Dave Thompson is an international…

TBJA 019 Rakhal Ebeli: Connecting Brands & Journalists Via Newsmodo

Connecting Brands & Journalists, Rakhal Ebeli TBJApodcast 19
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Rakhal Ebeli, a former TV News Reporter, shares how he founded the company Newsmodo that helps match journalists with companies that need content created for their organization. He shares his journey into entrepreneurship and how he's pioneering a new type of company in the media industry. Rakhal Ebeli is an award-winning journalist and presenter. He founded Newsmodo after more than…

TBJA 018 Bill Belew: Using Web Content To Increase Traffic & Business

Using Web Content To Increase Traffic & Business, Bill Belew, TBJApodcast 18
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Bill Belew has started two successful businesses in Japan and Russia. In this episode, he talks about his experiences abroad and tells you how to organically reach millions of visitors through your Website. Bill Belew is a Content Marketing Trainer who helps people set up their in-house team to get measurable marketing results. He’s also a…

TBJA 017 Hamid Ghanadan: The Science Of Influencing Scientists Using Brand Journalism

The Science of Influencing Scientists Using Brand Journalism, Hamid Ghanadan, TBJApodcast 17
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Hamid Ghanadan has dedicated his career to understanding the scientific mind and the culture of science. A Biochemist himself, he has spent the past 18 years understanding how scientists think, make decisions, and how to positively influence them using brand journalism. Hamid Ghanadan is the author of the 2012 book, "Persuading Scientists: Marketing to the World's…

TBJA 016 Chuck Patterson: Professional Athlete On Sports Branding & Great White Viral Video

Brand Journalism & Sports Companies, Chuck Patterson, TBJApodcast 16
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Chuck Patterson shares his successful professional athlete career journey and how he learned a valuable lessons in sports branding after losing a major sponsorship. Plus what a great white shark did for his career. Chuck Patterson is a professional athlete from California. For the past 25 years he’s been an all around sportsman including extreme…

TBJA Bonus#1 John Lee Dumas: Igniting The World Of Podcasting

Entrepreneur On Fire Founder Creates Lucrative Podcast Career, John Lee Dumas, TBJApodcast Bonus
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In this special bonus episode, John Lee Dumas shares how he became a hugely successful podcaster in under two years, where he thinks podcasting is headed, and what's coming up next for him. John Lee Dumas is the Founder and Host of EntrepreneurOnFire, a business podcast that interviews today's most inspiring and successfulEntrepreneurs 5-days a…

TBJA 015 Mark Gurman: Apple Reporter Shares Tech News

Apple Reporter Shares Tech News, Mark Gurman, TBJApodcast 15
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Mark Gurman talks about his early experiences as a journalist and how he has run an extremely successful blog at a young age. Tune in to this podcast to find out what Mark has to say about Apple products as well as how to run a business using journalistic techniques. Mark Gurman is an award…

TBJA 014 Larry Light: How He Turned Around McDonald’s Using Brand Journalism

How Brand Journalism Turned McDonald's Around, Larry Light, TBJApodcast 14
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Larry Light shares marketing and business expertise from his days as Chief Marketing Officer with McDonald's and it's incredible brand recovery. He shares key insights about what works in brand journalism and why as well as vital tips from his new book, "Six Rules For Brand Revitalization". Larry Light is the Chief Executive Officer of Arcature, a…

TBJA 013 Mitchell Stephens: The Changing World Of Journalism

The Changing World of Journalism, Mitchell Stephens, TBJApodcast 13
Listen to the Episode Below (00:38:58)
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Mitchell Stephens is a forward-thinking journalist and professor who challenges traditional rules and, in this podcast, he delivers insight on the changing world of journalism and what it means to all of us. Mitchell Stephens is the author of "A History of News", an extended history of journalism that has been translated into four languages…