TBJA 026 Nedra Kline Weinreich: How Transmedia Storytelling Can Grow Your Business

Storytelling Can Grow Your Business, Nedra Kline Weinreich, TBJApodcast 26
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Brand Journalism, Marketing & More
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 Nedra Kline Weinreich shares the influence transmedia story-telling has on consumers and how it is used to successfully build a brand. If you don't know what transmedia storytelling is, you must tune in to learn how it can help your business. Nedra Kline Weinreich is the president and founder of Weinreich Communications. Since 1995 she has been helping nonprofits…

TBJA 025 Douglas Burdett: Attracting Consumers Through Niche Blogs

Attracting Consumers Through Niche Blogs, Douglas Burdett, TBJApodcast 25
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Brand Journalism, Marketing & More
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Douglas Burdett explains why it's important to hire a brand journalist and how niche blogs attract consumers. Plus how to not only Think Like A Journalist but also think like a consumer. Douglas Burdett is a graduate of Virginia Military Institute and was a U.S. Army artillery officer for three years in Germany. After earning his MBA,…

TBJA 024 Elizabeth Sanchez: Branding Your Company With Video

Branding Your Company With Video, Elizabeth Sanchez, TBJApodcast 24
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Elizabeth Sanchez is a former TV News Anchor. She's also an author and brand journalist. In this episode of TBJA, she shares how to capture the emotions in a story and how to brand your company with video. Elizabeth Sanchez spent the last 20 years of her career as a television journalist, righting wrongs and pursuing the advancement…

TBJA 023 Sue B. Zimmerman: Instagram Tips for Insta-Success

Instagram Tips For Insta-Success, Sue B Zimmerman, TBJApodcast 23
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Brand Journalism, Marketing & More
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Sue B. Zimmerman shares how she increased her business by 40 percent using Instagram and launched a new business as the InstagramGal, coaching small businesses on how to use Instagram. This show is packed with information and resources! Sue B Zimmerman, aka the #InstagramGal and #TheInstagramExpert, is a master at Instagram for Business. She teaches entrepreneurs,…

TBJA 022 Ed Alexander: How To Use Graphics & LinkedIn To Grow Your Brand

How To Use Graphics & LinkedIn To Grow Your Brand, Ed Alexander, TBJApodcast 22
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Ed Alexander shows how graphics and LinkedIn can help rapidly grow your brand. Plus how he used brand journalism to help turn his now health around. Ed Alexander is a sales, marketing and service leader with international executive experience building the people, process and technology layers of winning product teams.  He is a cum laude graduate…

TBJA 021 Joe Pulizzi: On How To NOT Be Ignored By Consumers

How To Not Be Ignored By Consumers, Joe Pulizzi, TBJApodcast 21
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Joe Pulizzi, founder of the Content Marketing Institute, (CMI) shares how to make sure your business is not ignored. Plus how one big mistake caused him to change his career direction and successfully develop CMI. The Content Marketing Institute is the leading education and training organization for content marketing, which includes the largest in-person content…

TBJA 020 Dave Thompson: Getting Paid To Travel & Write

Getting Paid To Travel & Write, Dave Thompson, TBJApodcast 20
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David Thompson enjoys traveling all around the world and gets paid to do it. In this episode, he describes his journey from adventurer to travel writer and entrepreneur. He also talks about his wine project in Napa and how travel companies can tell their stories. To hear more listen in! Dave Thompson is an international…

TBJA 019 Rakhal Ebeli: Connecting Brands & Journalists Via Newsmodo

Connecting Brands & Journalists, Rakhal Ebeli TBJApodcast 19
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Rakhal Ebeli, a former TV News Reporter, shares how he founded the company Newsmodo that helps match journalists with companies that need content created for their organization. He shares his journey into entrepreneurship and how he's pioneering a new type of company in the media industry. Rakhal Ebeli is an award-winning journalist and presenter. He founded Newsmodo after more than…

TBJA 018 Bill Belew: Using Web Content To Increase Traffic & Business

Using Web Content To Increase Traffic & Business, Bill Belew, TBJApodcast 18
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Bill Belew has started two successful businesses in Japan and Russia. In this episode, he talks about his experiences abroad and tells you how to organically reach millions of visitors through your Website. Bill Belew is a Content Marketing Trainer who helps people set up their in-house team to get measurable marketing results. He’s also a…

TBJA 017 Hamid Ghanadan: The Science Of Influencing Scientists Using Brand Journalism

The Science of Influencing Scientists Using Brand Journalism, Hamid Ghanadan, TBJApodcast 17
Listen to the Episode Below (00:41:11)
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Hamid Ghanadan has dedicated his career to understanding the scientific mind and the culture of science. A Biochemist himself, he has spent the past 18 years understanding how scientists think, make decisions, and how to positively influence them using brand journalism. Hamid Ghanadan is the author of the 2012 book, "Persuading Scientists: Marketing to the World's…