3 Words For Creating Killer Content

The Brand Journalism Advantage: think like a journalist, increase your bottom line

Play Podcast or Continue Reading →

Will Brand Journalism Help Grow My Business?

In my last post, I pointed to a study that established that consumers see brands as media publishers. That means creating compelling content is not a choice but a must, if you want to engage with consumers and continue to make your company relevant to them. However, the challenge and cost to continually produce quality…

Play Podcast or Continue Reading →

Where’s The Video? Consumers See Brands As Media Companies

I thought I’d be writing this post a bit further down the line. But it seems the time has come fast and furiously. Consumers are now demanding: “Where’s the video?” when they see a brand’s website and social platforms. According to a recent report by Levels Beyond, “Today’s consumers are starting to think of brands…

Play Podcast or Continue Reading →

How Knowledge Can Hurt Business & What To Do About It

Knowledge Can Hurt Business–when “knowing” weakens your message… Have you ever gone to a party and been talking to someone about their company when you suddenly realize you’re not understanding a single thing? It’s not that you weren’t paying attention. It’s not that you’re stupid. And, it’s not that you don’t care. You might have…

Play Podcast or Continue Reading →

Think Like A Journalist: Get Your Story Covered By The Media

I have been in journalism for 20+ years. I have found that every good business has a story, but not every entrepreneur behind that good business knows how to sell that story to the media. Consequently, some businesses never get media attention while others seem to be favorite resources. While blogging, creating YouTube videos, your…

Play Podcast or Continue Reading →

How To Shoot Great Video With Your Smartphone (never miss a story!)

These days practically everyone is armed with some sort of device to capture video. It might be their cell phone, a GoPro, or even a real video camera. However that doesn’t mean that what is being produced by these devices is good video. Obviously, the story is what makes a video but if you have poor…

Play Podcast or Continue Reading →

5 Content Marketing Tips To Attract Customers

Video Transcript Hi I’m Phoebe Chongchua. A brand journalist with Live Fit Films. It’s time for your weekly “Fit” Business Tip. It’s how we put muscle in your marketing by getting your brand messaging lean and strong. [Musical INTRO…] That’s the sound…Time to wake up to a new way of marketing. Storytelling is nothing new…

Play Podcast or Continue Reading →

Use Pinterest To Increase Your Business

There is a new social networking hub that is on its way to becoming the next media power house. At the 2012 Webby awards, the award for best social media website went to Pinterest. Pinterest allows it’s users to sort, share and interact with pictures, pages and pieces of information found on the Internet. Those…

Play Podcast or Continue Reading →

3 Tips To Stand Out In A Cluttered Digital World (without going crazy!)

You’re a business owner and several consultants have told you that you have to have a blog, be on Twitter, Facebook, Google+, LinkedIn, Pinterest, Instagram, Foursquare, and more. You also need video, free white papers, and a podcast…what, are you kidding me? Where’s the easy button? How do you find the time to create compelling…

Play Podcast or Continue Reading →

Brands Use TV & Smartphones To Engage Consumers

The Second Screen A Companion To TV Watching The “second screen” (tablets, smartphones, PCs) which some argue is rapidly becoming the first screen, is part of our core experience as humans, now more than ever. It’s becoming rare for people to sit and watch TV or even go to a movie and watch a film…

Play Podcast or Continue Reading →

Page 3 of 4