Persevere Or Quit: When Should Entrepreneurs Pull The Plug?

John Lee Dumas, Entrepreneur On Fire Interview on

When should entrepreneurs pull the plug? It’s a powerful question that, if you get the answer right, can be the difference between great financial success or potentially lots of headaches, financial suffering and remorse. It’s a question every entrepreneur has asked and it’s a question that every entrepreneur will ask in the future…sometimes many times…

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Air Wick & Patagonia: Prove They Get It With Two Latest Videos

Storytelling on The Brand Journalism Advantage

Yes, your brand has a story. I know this because, if an air freshener and a clothing company can produce touching and compelling stories, then I’m quite confident that your company can too. You may not know what your brand’s story is or how best to tell it. But that doesn’t mean there aren’t stories…

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The Meaning Of Life Is Found In Giving Thanks

Beach Sunset Giving Thanks on The Brand Journalism Advantage

The meaning of life came to me in an email-a message. The 18-year-old nephew of a dear longtime friend of mine suffered heart failure recently. The next door neighbor was a paramedic-he rushed over to help even before an ambulance arrived. When tragedy strikes a life so young, it can leave us enraged, confused, hurt…

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What To Include In Your Call-To-Action (3 of 3 video series)

Fit Biz Tips: Call To Action on The Brand Journalism Advantage

In a perfect world…what do you want your audience to do? Hi, I’m Phoebe Chongchua with your Fit Biz Tip. This is the third video in a series of three that focuses on the final phase: the call-to-action. If you’re just tuning in, be sure to go back and watch the segments on Opening Lines…

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What’s Your Why? Effectively Telling The Why In Your Videos

Phoebe Chongchua on The Brand Journalism Advantage

Every story has a why? Finding your why is part of good storytelling. The why evolves from the connection between head and heart…a combination of logic and emotion. I’m Phoebe Chongchua, in this week’s Fit Biz Tip…we’re exploring your WHY. Last week we looked at the importance of opening lines for your video…if you missed…

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Hook Viewers: Creating Powerful Videos From The Start

man watching TV wall

Opening lines are often underrated, and overlooked. But, don’t kid yourself, they’re vital. In TV newscasts, now, even in podcasts, you’ll hear an opening line from the interviewee before the show begins. The idea behind starting the show that way is to get the audience interested quickly in the story. Then the show open rolls…just…

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How To Get Consumers On Instagram

Live Fit Films photo collage on Instagram

“Anybody in business with a pulse better be on Instagram. There is no reason they shouldn’t be on it. Even lawyers, doctors, and accountants. It’s a digital scrapbook where you get to humanize your brand,” says Sue B. Zimmerman. I interview Sue this week on The Brand Journalism Advantage Podcast. Give it a listen at…

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How To Become A Trusted Expert Using Events & Content Marketing

business men shaking hands with clouds in background

All businesses want to connect with consumers but many aren’t doing three marketing strategies that are extremely helpful. To consistently build your brand and sell more products or services you have to make your messaging FIT, relevant, and meaningful. You also need to create social vibes. Learn how to become a trusted expert in this…

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Taking The Frustration Out Of Writing: Apps & Tips To help You Publish Fast

Woman sitting at desk with pen in hand writing, page is blank

Blank page. Type something…anything…take a phone call, answer email, open mail, stare at the wall. FRUSTRATION. Take the frustration out of writing. Maybe you need a fruit basket…or at least an apple and a tomato. (And, yes, a tomato is technically a fruit). Whether you’re a full-time writer or a CEO who has made it…

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Never Stop Creating: Brand Journalism The Path To A Healthy Company

When you look in the mirror do you see a content creator? Is your company a powerhouse of ideas and solutions leading consumers to your brand? If not, take action NOW. Visit Brand journalism, the creation of quality content, helps inform, engage, and influence consumers. I’ll show you how. Content marketing and brand journalism…

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