Content Marketing Works: 8 Steps to Transform Your Business

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How to Make Money in Stocks: A Winning System in Good Times and Bad, Fourth Edition (Personal Finance & Investment)

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Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com

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The 5 Ps of Creating An Inbound Marketing Strategy

5 Ps of Creating An InboundMarketing Strategy

The 5 Ps of Creating An Inbound Marketing Strategy: learn how to create content that positions your brand as an expert authority in your market. One of the toughest things for businesses to do is to decide how and where to spend their marketing dollars because today there are more choices than ever. That causes…

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Why Your Press Release Won’t Get You Press

Why Your Press Release Won't Get Press & What To Do About It

I can summarize this in six words: they’re fact holders and not storytellers. If you want to attract the press, especially traditional media attention, you have to tell a story worthy of news coverage. Ah, simple. Indeed it really is, but countless businesses and even big brands still issue a press release that is merely…

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Persevere Or Quit: When Should Entrepreneurs Pull The Plug?

John Lee Dumas, Entrepreneur On Fire Interview on ThinkLikeAJournalist.com

When should entrepreneurs pull the plug? It’s a powerful question that, if you get the answer right, can be the difference between great financial success or potentially lots of headaches, financial suffering and remorse. It’s a question every entrepreneur has asked and it’s a question that every entrepreneur will ask in the future…sometimes many times…

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Air Wick & Patagonia: Prove They Get It With Two Latest Videos

Storytelling on The Brand Journalism Advantage

Yes, your brand has a story. I know this because, if an air freshener and a clothing company can produce touching and compelling stories, then I’m quite confident that your company can too. You may not know what your brand’s story is or how best to tell it. But that doesn’t mean there aren’t stories…

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The Meaning Of Life Is Found In Giving Thanks

Beach Sunset Giving Thanks on The Brand Journalism Advantage

The meaning of life came to me in an email-a message. The 18-year-old nephew of a dear longtime friend of mine suffered heart failure recently. The next door neighbor was a paramedic-he rushed over to help even before an ambulance arrived. When tragedy strikes a life so young, it can leave us enraged, confused, hurt…

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What To Include In Your Call-To-Action (3 of 3 video series)

Fit Biz Tips: Call To Action on The Brand Journalism Advantage

In a perfect world…what do you want your audience to do? Hi, I’m Phoebe Chongchua with your Fit Biz Tip. This is the third video in a series of three that focuses on the final phase: the call-to-action. If you’re just tuning in, be sure to go back and watch the segments on Opening Lines…

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What’s Your Why? Effectively Telling The Why In Your Videos

Phoebe Chongchua on The Brand Journalism Advantage

Every story has a why? Finding your why is part of good storytelling. The why evolves from the connection between head and heart…a combination of logic and emotion. I’m Phoebe Chongchua, in this week’s Fit Biz Tip…we’re exploring your WHY. Last week we looked at the importance of opening lines for your video…if you missed…

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