Internet Marketing Lead Generation Ecosystem

internet marketing

If you go to the doctor for any reason, he or she will check your mouth and throat, even if your symptoms don’t seem to have anything to do with them. That’s because it’s part of a doctor’s routine and can be a good gauge for what else might be going wrong in the body.…

Play Podcast or Continue Reading →

The Nuts & Bolts Of Building Your Lifestyle Brand With Story

The concept of a story has been crucial throughout history. Without a story, people don’t remember information as well or make the same kind of emotional connection. Many brands concentrate their marketing on features and benefits. And while there is value in those things, when they’re intertwined with a story, they’re remembered much more effectively.…

Play Podcast or Continue Reading →

Traditional Media Losing Journalists To The New Publishers: Corporations

Newspapers dying RIP

“Newspapers are going to go downhill.  Most newspapers, the transition to the internet so far hasn’t worked in digital.” –Warren Buffett If you haven’t seen John Oliver’s riff on the state of journalism…you must watch it! Trust me it’s worth it. Not only is it funny but it’s also sadly true. Newspapers are folding. TV…

Play Podcast or Continue Reading →

Words Matter: Brand Storytelling Is About A Story That Matters

Play Podcast or Continue Reading →

5 Must-Have Apps For Creating Branded Content

5 Must-Have Apps For Creating Branded Content

I was traveling recently to Sin City and couldn’t have gotten by without my mobile apps in Las Vegas where it seems no one sleeps! They keep me productive even while I’m away from the office. So I’m going to recommend five apps that are my go-to tools on my iPhone, iPad, and Macbook Pro for…

Play Podcast or Continue Reading →

What Brands Can Learn From TV Sweeps Periods

What Brands Can Learn From TV Sweeps, ThinkLikeAJournalist.com

Four times a year in the TV news industry since 1954 there is a short period of time when programming changes on TV. Viewers can usually spot this time even if they’re not really sure what it’s called and even if they never worked a day in a newsroom. It’s a time when viewers start…

Play Podcast or Continue Reading →

How To Double Your Chances Of Getting Your Brand Story In The News

How To Double Your Chances of Getting Your Brand Story In The News...ThinkLikeAJournalist.com

Today’s journalists have far more resources available to them than when I first set foot in my very first radio and TV news room in the late 1980s. Back then, paid news sources such as Reuters and AP Wire Service were among the main way journalists accessed worldwide information followed by affiliate radio and TV…

Play Podcast or Continue Reading →

How To Rank Higher In Google Search Using E-A-T

How To Increase Rank Higher In Google Search Using E-A-T

How is business for you? Could you use more PR? Are you getting the traction you want with your community? Are you building your online authority? All questions I discuss with clients regularly. We also talk about what they EAT. I’m not talking about your diet or your Friday night happy hours…cheers! I’m talking about…

Play Podcast or Continue Reading →

Keep On Keepin’ On: Your Goal Is Attainable

Keep On Keepin' On ThinkLikeAJournalist.com

Every so often I re-read a magical book that helps calibrate my mental attitude and makes sure that I’m fine-tuned for success. This book isn’t very long and in I talk about it in this episode of my podcast. There’s a video in the show notes that lets you listen to the book for free.…

Play Podcast or Continue Reading →

Content Marketing Works: 8 Steps to Transform Your Business

Play Podcast or Continue Reading →

Page 1 of 4