The Nuts & Bolts Of Building Your Lifestyle Brand With Story

The concept of a story has been crucial throughout history. Without a story, people don’t remember information as well or make the same kind of emotional connection. Many brands concentrate their marketing on features and benefits. And while there is value in those things, when they’re intertwined with a story, they’re remembered much more effectively.…

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Traditional Media Losing Journalists To The New Publishers: Corporations

Newspapers dying RIP

“Newspapers are going to go downhill.  Most newspapers, the transition to the internet so far hasn’t worked in digital.” –Warren Buffett If you haven’t seen John Oliver’s riff on the state of journalism…you must watch it! Trust me it’s worth it. Not only is it funny but it’s also sadly true. Newspapers are folding. TV…

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Words Matter: Brand Storytelling Is About A Story That Matters

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5 Must-Have Apps For Creating Branded Content

5 Must-Have Apps For Creating Branded Content

I was traveling recently to Sin City and couldn’t have gotten by without my mobile apps in Las Vegas where it seems no one sleeps! They keep me productive even while I’m away from the office. So I’m going to recommend five apps that are my go-to tools on my iPhone, iPad, and Macbook Pro for…

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What Brands Can Learn From TV Sweeps Periods

What Brands Can Learn From TV Sweeps, ThinkLikeAJournalist.com

Four times a year in the TV news industry since 1954 there is a short period of time when programming changes on TV. Viewers can usually spot this time even if they’re not really sure what it’s called and even if they never worked a day in a newsroom. It’s a time when viewers start…

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How To Double Your Chances Of Getting Your Brand Story In The News

How To Double Your Chances of Getting Your Brand Story In The News...ThinkLikeAJournalist.com

Today’s journalists have far more resources available to them than when I first set foot in my very first radio and TV news room in the late 1980s. Back then, paid news sources such as Reuters and AP Wire Service were among the main way journalists accessed worldwide information followed by affiliate radio and TV…

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How To Rank Higher In Google Search Using E-A-T

How To Increase Rank Higher In Google Search Using E-A-T

How is business for you? Could you use more PR? Are you getting the traction you want with your community? Are you building your online authority? All questions I discuss with clients regularly. We also talk about what they EAT. I’m not talking about your diet or your Friday night happy hours…cheers! I’m talking about…

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Keep On Keepin’ On: Your Goal Is Attainable

Keep On Keepin' On ThinkLikeAJournalist.com

Every so often I re-read a magical book that helps calibrate my mental attitude and makes sure that I’m fine-tuned for success. This book isn’t very long and in I talk about it in this episode of my podcast. There’s a video in the show notes that lets you listen to the book for free.…

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The 5 Ps of Creating An Inbound Marketing Strategy

5 Ps of Creating An InboundMarketing Strategy

The 5 Ps of Creating An Inbound Marketing Strategy: learn how to create content that positions your brand as an expert authority in your market. One of the toughest things for businesses to do is to decide how and where to spend their marketing dollars because today there are more choices than ever. That causes…

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Why Your Press Release Won’t Get You Press

Why Your Press Release Won't Get Press & What To Do About It

I can summarize this in six words: they’re fact holders and not storytellers. If you want to attract the press, especially traditional media attention, you have to tell a story worthy of news coverage. Ah, simple. Indeed it really is, but countless businesses and even big brands still issue a press release that is merely…

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